Sports Business News

HydroFlask

Hydro Flask Sponsoring USA Surfing

Hydro Flask announced a multi-year sponsorship with USA Surfing, supporting its athletes in domestic and international competitions.

Greensboro

Increase in Visitor Spending Noted in 2019 Guilford County Impact Study

Domestic visitors to and within Guilford County spent $1.591 billion in 2019, an increase of 7% from 2018.

Wattie

Wattie Becomes California Triathlon's Official Apparel Provider

California Triathlon has partnered with Wattie Ink to outfit 5,000 California Triathlon members and participants in the Cal Tri Events Race Series.

ASHA

ASHA Announces Partnership with NHL

The American Special Hockey Association (ASHA) announced a new partnership with the National Hockey League (NHL).

Marrriott

Marriott Partners With National Park Foundation

Marriott Bonvoy, Marriott International’s travel program, announced its marketing partnership with the National Park Foundation (NPF).

DoubleTreeLogo

DoubleTree Hilton Lands Near Denver Airport

DoubleTree by Hilton Denver International Airport, a 6-story, 163-room, state-of-the-art, full-service hotel, has opened to welcome visitors.

HaloLax

US Lacrosse Announces Halo Lax as Official Sanctioning Partner

US Lacrosse has announced that events by Halo LAX, LLC will be sanctioned through their authority as the lacrosse National Governing Body.

VisITMilwaukee

VISIT Milwaukee Launches Community-Wide ‘Bring It Home’ Campaign

VISIT Milwaukee is wants all business and community leaders to look to their hometown to host their next board or business meeting.

ISL

ISL Signs Multi-Year CBS Sports Rights Deal

The International Swimming League (ISL) has signed a multi-year broadcast rights deal with CBS Sport ahead of the series’ second season.

GreaterOrlando

Leesburg’s Parks and Recreation Department Receives Excellence Award

Leesburg’s Parks and Rec Department received the 2020 “Excellence in Sports Tourism, Small Market” award.