Sports Business News

USA Bobsled/Skeleton (USABS) is proud to announce its official partnership with Firefly Recovery, a leader in portable, clinically proven recovery technology devices.

SportsEngine, the leader in youth sports technology, today announced a multi-year technology partnership with JUNIORS Volleyball Club (JVC), one of the largest and fastest-growing youth volleyball org...

U.S. Figure Skating is pleased to announce that it has retained Keith Sherman and Associates (KSA) to lead public relations heading into the Olympic Winter Games Milano Cortina 2026.

Explore Fairbanks is pleased to announce the release of the complimentary 2025-26 Fairbanks Winter Guide. This 32-page, full-color booklet is an essential resource for visitors seeking to fully embra...

This partnership marks a bold step forward for Rockford’s creative youth.

Paylocity, a leading provider of cloud-based HR, Finance and IT solutions, today announced its expanding its NHL footprint through a new, five-year partnership with the New York Islanders and UBS Aren...

The new multi-year deal strengthens MillerTech’s status as an Official Sponsor of MLF while continuing several high-profile assets across the league’s premier events and enhancing Pro Circuit payouts...

Victory Live, the leading ticketing technology and analytics company for live events, announced a multi-year partnership with the Las Vegas Raiders, designating Victory Live as an Official Data and An...

The American Sports Builders Association, the national organization for builders and suppliers of materials for athletic facilities, has announced the winners of its annual awards. Awards are presente...

The future of basketball gaming is here: SWISH XR debuted XR Hooper, the first commercial extended reality (XR) basketball experience, as part of Evermore’s Bay Games at Evermore Resort.