Winter Sports - Wanted: Snow and Ice
If you freeze it, they will come. When temperatures plunge, rather than hibernating indoors, grab your skates, skis or snowshoes and take advantage...
Articles
The Northeast: Taking it to the People
An event that calls the Northeast home has instant access to a rich participant and fan base with some of America’s largest cities in easy driving dis...
The Fans in the Stands: Attracting Spectators
Other than a few traditional sport teams in the U.S. (perhaps the Green Bay Packers, Los Angeles Lakers or New York Yankees) where the fan base is lar...
Emerging Sports Markets
As we ring in the new year, it’s a great time to expand horizons and explore new sports destinations. Some of the destinations presented here may not ...
Action Sports - Go to the Edge with Skateboarding and BMX
Action sports, extreme sports, x sports: whatever you call them, this is a class of sports with no concrete definition and no limits. Snowboarding cam...
An Interview with John David, Chief Operating Officer, American Bicycle Association
The mission of the American Bicycle Association is to develop and foster all aspects of the sport of bicycle motocross (BMX) racing through aggressive...
Permitting and Working with Authorities
“I applied for a permit for a race my organization wants to put on to raise money for our charity, and they rejected the permit. What do I do now?” “...
The Midwest - Ready for Anything
Cheeseheads and Cornhuskers Nicknames in sports are commonplace, but the Midwest has some of the better known ones and shows this region's passion ...
Negotiating with Hotels: A Game Plan for Negotiating Event Contracts
Planners of athletic events are charged with providing a smooth and rewarding experience for both athletes and attendees. Call it irony, but negotiati...
Wrestling Takes Root(s)
Wrestling is a sport that is all about style. Whether wrestling the Olympic styles—Greco-Roman and freestyle—or the homegrown American style known as ...