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SIA Releases Snow Show Education Schedule

22 Dec, 2014


Business-to-Business Aspect of Snow Tourism, Sales to Take Denver by Storm

SnowSports Industries America (SIA) released an updated list of free educational opportunities available to registered Snow Show Attendees during the upcoming 2015 SIA Snow Show, which runs Jan. 29 - Feb. 1 at Denver’s Colorado Convention Center.

Scheduled seminars, clinics, keynote speakers and roundtables will present a wide range of topics focusing on marketing, research, production, trends and sales. Each session will provide actionable tools for snow sports-focused businesses, staff and branding. With social media at a forefront, several clinics will address how to engage with the online consumer.

Educational sessions will begin the day before the Snow Show during SIA’s first-ever Industry + Intelligence (Wed, Jan 28). The industry-only event will kick-off with the popular Product Category Research Seminars presented by SIA’s Director of Research, Kelly Davis. Industry + Intelligence will also include two renowned keynote speakers; top ranked US adaptive snowboarder, three-time World Cup Para-Snowboard winner and 2014 Paralympic Bronze Medalist, Amy Purdy as well as author/motivational speaker, Brad Montgomery, who will present “Happiness Improves Bottom Line Performance” during a lunchtime keynote. A complete list of educational sessions at IIndustry + Intelligence can be found at: SIAsnowshow.com/jan28.

“With the addition of INDUSTRY + INTELLIGENCE and sessions throughout the Show, we’ve found experts that can help the industry succeed within all aspects of the snow sports community - from sales/marketing to design and human resources,” commented Maggie Bittner, SIA’s Associate Director Events & Education. Seminars, clinics, roundtables and keynote speakers are free to all registered Show attendees and held onsite within the Colorado Convention Center.

Seminar details including topics, presenters, dates and times can be found at: SIAsnowshow.com/seminars. SIA Snow Show Seminar Titles (As of 12/16/14):

For 24/7 updates on all things 2015 Snow Show, check back on SIAsnowshow.com and SIA’s Latest and follow SIA on Twitter and Facebook. Use #SIA15, #SIA15demo or #SIA15intel to join the conversation. 

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