Challenge Family has relaunched its relay team initiative under a new international campaign, ‘Tri Together’, which is designed to elevate the visibility of relay racing and encourage first-time participants of all ages into the world of triathlon.
The campaign celebrates teamwork, inclusivity, and shared achievement, positioning relay participation as an accessible and enjoyable way to experience the excitement of the sport. It invites people who may never have considered triathlon to take part as a swimmer, a cyclist, or a runner, without the need to take on all three disciplines alone.
Jort Vlam, Chief Executive Officer of Challenge Family, said “Tri Together is the easiest way to get into triathlon. Grab your friends, share the distance, and achieve your finish line goals together. We bring the Challenge, you bring your team!
“When people experience the magic of triathlon as part of a team, they often catch the bug,” Vlam added. “We’ve seen it time and time again at our races around the world and Tri Together is about opening that door wider, making it easy, social, and fun for anyone to give triathlon a go.
“Whether aiming for that first finish line or returning to the sport in a new way, this provides an opportunity to share the journey, the effort, and the memories together.”
Relay teams have long been part of Challenge Family events, but ‘Tri Together’ gives them a higher profile and renewed importance. The event organiser notes that relay teams offer a welcoming gateway into endurance sport, creating a social and supportive environment that breaks down barriers for newcomers, strengthening the connection between sport, friendship, and shared achievement.
Challenge Family adds that it remains the only global triathlon series to offer relays over the full 226km long distance (as full-distance IRONMAN races do not offer relay options), and the only series to feature relays at every middle distance event worldwide.
The Tri Together campaign aims to inspire progression. By introducing athletes to triathlon through the fun and friendship of relays, Challenge Family hopes to encourage them to take the next step: from relay team member to solo triathlete.
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