USA Swimming, the national governing body for the sport of swimming in the US, has signed a new multi-year partnership with Golden Road Brewing – marking the first-ever alcohol sponsorship for USA Swimming.
As part of the partnership, Golden Road will serve as co-presenting sponsor of VIP hospitality experiences at USA Swimming House and USA Swimming Live at next year’s US Olympic Team Trials in Omaha, Nebraska.
The brewery will also hold activation rights in the Toyota Aqua Zone and serve as presenting sponsor of the ‘Last Session Show’ and the Golden Goggles red carpet show. In a unique extension, Golden Road will also implement an athlete support program that provides financial support to adult athletes, as well as industry exposure and professional training.
“Golden Road is a natural partner for USA Swimming, as the company was co-founded by former USA Swimming National Team member Meg Gill,” said USA Swimming Chief Commercial Officer Shana Ferguson. “Together with Meg’s excellent staff and buoyed by premium products, we are now better equipped to host fans seeking an elevated hospitality experience. This is an exciting time for our sport, both in and out of the pool.”
A former captain of the Yale University swim team, Meg Gill cofounded the Los Angeles, California-based brewery in 2011 when she was just 25. In 2015, Golden Road partnered with Anheuser-Busch to gain access to more resources, which has helped the brewery expand its distribution nationwide.
“My dream since I was a little girl was to spread the passion and excitement I felt for swimming with others.,” Meg Gill said. “My second love, beer, happens to have the ability to bring fans together and add to the enjoyment of watching competition.
“By chance meeting last summer at the Nationals, I realized USA Swimming’s leadership team had a big vision of taking the sport of swimming to new heights – so our teams have worked on a truly unique partnership to help drive excitement for fans and athletes leading into a major year for swimming on the global stage. I can’t wait to enjoy a Golden Road beer while watching my favourite swimmers compete for a spot in Tokyo next summer.”
Golden Road has already been active within the Masters swim community through its support of Golden Road Aquatics, of which Gill is a member. Golden Road will also be featured at the 2019 US Masters Swimming Summer National Championship on August 7-11 in Mission Viejo, California.
“We’re excited to partner with Golden Road,” US Masters Swimming CEO Dawson Hughes said. “It’s already a familiar name in the Masters Swimming community because of the success of Golden Road Aquatics, one of our high-performing Masters clubs. We’re looking forward to working closely with Golden Road to continue improving our members’ experience at our events.”
The partnership grants Golden Road rights to official marks, branding, marketing and promotional opportunities at the Toyota US Open, TYR Pro Swim Series events and Phillips 66 National Championships.