Rock ’n’ Roll Marathon Series® Announces New City for International Tour | Sports Destination Management

Rock ’n’ Roll Marathon Series® Announces New City for International Tour

Sep 18, 2018

The Rock ‘n’ Roll Marathon Series® announced that the 2018 United Airlines Rock ‘n’ Roll Chengdu Half Marathon will take place on Sunday, September 23, 2018. The annual race will take over the streets of Dujiangyan followed by a celebratory headliner concert at Chengdu Neusoft University to complete the event. The concert will be free and open to the public.
“We were so pleased with last year’s race as the first ever Rock ‘n’ Roll Marathon Series event in China and are excited to have found a date where we can return to the incredible Sichuan Province,” said Jeff Edwards, General Manager of Operations for IRONMAN China.
The musically themed running series is known for bringing live music and entertainment to the course. Runners will then get the chance to take in one of the world’s cultural heritage sites and the beautiful scenery of Chengdu. This rugged and beautiful course is accompanied with spectator and volunteer support alongside live, local bands on the course.
“We are very excited to welcome back the Rock ‘n’ Roll Half Marathon to Chengdu, China this year. Over the last year, we have received an overwhelming amount of positive feedback from our customers in China on this new style of running event, which focuses on enjoying outdoor sports accompanied by Rock ’n’ Roll music,” commented Walter Dias, United’s managing director of Greater China and Korea, Sales. “Chengdu is an important market in China for United Airlines. We connect Chengdu and the U.S. with our three-times-weekly nonstop service to our hub in San Francisco and feel honored to work together with the Rock ‘n’ Roll Marathon Series to promote this fun sporting event in China.”
Half marathon runners will start at the historical Nanqiao Bridge (South Bridge) before touring the sights of the Dujiangyan Irrigation System and running past the Dujiangyan Panda Center. The event comes to an exciting and scenic finish near Mount Qingcheng, one of the most famous UNESCO World Heritage Sites in China.
The United Airlines Rock ‘n’ Roll Chengdu event kicks off with the Mini Run 5K and Happy Run 10K starting at 7:30 a.m. to be followed by the half marathon which will start at 8:00 a.m. on Sunday, September 23. Runners and spectators can celebrate the day with the headliner concert beginning at 10:00 a.m.
In 2017, Chengdu was announced as the location for the first ever Rock ‘n’ Roll Marathon Series event in China. Now in 2018, the Rock ‘n’ Roll Luoping Half Marathon and the Rock ‘n’ Roll Guangzhou Half Marathon have already been completed with future Rock ‘n’ Roll Marathon Series races in China to be announced soon.
For more information about the 2018 United Airlines Rock ‘n’ Roll Chengdu Half Marathon visit online at For more information on the Rock ‘n’ Roll Marathon Series, please visit Media may contact

About Rock ‘n’ Roll Marathon Series: The Rock ‘n’ Roll Marathon Series® is the world’s largest running series with more than 600,000 runners taking part in over 30 destination events around the world every year. Established in 1998, the Rock ‘n’ Roll Marathon Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival and Toyota Concert Series Headliner featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, Flo Rida, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Marathon Series can be found online at and follow @RunRocknRoll on all social platforms. For information about the Rock 'n' Roll Marathon Series in China, please visit online at and
About IRONMAN: A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN®  70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit

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