Garmin has announced the Garmin Marathon Series, billed as a new road running race that ‘flips convention on its head.' Garmin notes that… ‘While many brands sponsor races, this one is wholly owned and produced by Garmin itself, from start to finish.’
The Garmin Marathon Series team selected two US locations for 2025. Factors included each city’s existing race and event schedule, regional run communities, local and cultural highlights around the course and favourable weather conditions. More locations are planned for 2026.
With debut locations set for the autumn/fall in Toledo, Ohio, and Tucson, Arizona, the Garmin Marathon Series… ‘will welcome avid runners, newcomers to the sport, Boston dreamers and anyone just looking to beat yesterday.’
“This is an opportunity to go above and beyond conventional sponsorships and create something truly special in our running communities,” said Susan Lyman, Garmin Vice President, Consumer Sales and Marketing. “For decades, Garmin has been with runners through every step of their training, and now we are excited to be with them in an even more meaningful way on race day.”
Initial Garmin Marathon Series locations and dates are as follows:
- Toledo, Ohio – Sunday, September 21, 2025
- Tucson, Arizona – Saturday, November 15, 2025
In each city, the event will include a USATF-certified and Boston Marathon qualifier full marathon, USATF-certified half marathon, 10K and 5K.
A two-day expo showcasing Garmin products and technology will precede race day and be open to the public. Garmin notes that attendees can expect limited edition race gear from Garmin, meet and greets with Garmin-sponsored professional athletes and additional items from select sponsors.
Directly following the race, a finish line festival – also open to the public – will give runners a chance to celebrate with local food, live entertainment and other activities. Registration for the Garmin Marathon Series is currently open for all race distances in Toledo and Tucson.
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