Photo © Kobby Dagan | Dreamstime.com
Before there was Yellowstone, there was PBR. That’s what Professional Bull Riders want cities to know, and now, they are setting out to find new a home for a new marquee event, to take place over a weekend in June/July 2026. PBR will also be hosting its annual PBR Teams Draft that same weekend.
All 10 PBR Teams compete to draft the best talent in Western sports to complete their rosters and vie for the PBR Teams Championship. Up to 30 of the best new bull riders in the world will be drafted from Australia, Brazil, Canada, and the United States.
All 10 teams will be competing, and fans from across the country will converge on a single location to kick off the 2026 PBR Teams season in a three-day tournament with a Top 5 payout of prize money.
The RFP can be downloaded here; other information is as follows:
Facility Needs
Full details of PBR’s facility needs are detailed in the RFP; they include:
- Floor Size (Dirt): 85’ x 150’
- Power requirements include: Three Phase – 200/400/600 amp outlets
- Rigging – Up to 80 rigging points may be required
Hotel Needs
While staff hotel needs are outlined in the RFP, it is essential to note that the total projected room nights (fans and spectators) for a PBR event are 5,750.
More Information
Ideal dates of May 15-17, 2026. Opportunity to include in their proposal an additional week of events leading into the UTB World Finals weekend.
Rewards for Hosting PBR Events
PBR already sees some of the best viewership around. This fully “sportified” version of bull riding is popular, with 14.33M cumulative viewers tuning into CBS during the 2024 PBR Teams season.
Estimated attendance at events is 21,000
Economic impact for PBR events is approximately $3.3 million.
Expansion in New York signals the league’s ambitions to lure new, urban fans. Franchise value is also growing fast: the first eight teams were sold for around $3M but two new teams making their debut this year sold for around $23M each.
Deadlines: Proposal Process Timeline (subject to change)
- Wednesday, February 19, 2025: Proposals Due
- February 20, 2025 – March 5, 2025: Proposal Review Period
More information is available from Tyler Hallmann at thallmann@pbr.com. The website is www.pbr.com .
About the Author
