Park Place Technologies, a global leader in IT infrastructure management, is serving up a fresh take on B2B brand storytelling by partnering with professional pickleball star Genie Bouchard for a new TV and streaming commercial and social media series themed around the “Genie from IT.”
In the 30-second spot, Bouchard in her first TV commercial, steps into the role of the “Genie from IT,” a playful yet powerful representation of how Park Place helps customers eliminate complexity, respond quickly when issues arise and keep critical systems running smoothly. Just as a genie grants wishes, Park Place removes friction from IT operations so organizations can focus on what matters most.
“The pickleball community is more than a fanbase, it’s a passionate culture, and we were very intentional about showing up in an authentic way,” said Larry DeAngelis, VP of Marketing at Park Place Technologies. “Rather than interrupting that experience with an overly technical message, we wanted to introduce Park Place in a context that resonates. Genie’s name provided a fitting metaphor for what Park Place delivers and organizations wish for: fast, accurate, data center support.”
The spot will begin to stream online this week (April 27) and in all PPA Tour and MLP coverage, such as Pickleball TV, Fox Sports 1 and 2, ESPN 1 and 2 and CBS and then will air on CBS-TV during the May 2 Atlanta Pickleball Championships. Beyond the screen, Bouchard, who will compete in this summer’s Wimbledon’s Legends, will represent Park Place both on and off the court, sporting the company’s logo during competitions and connecting directly with customers through hands-on experiences such as Play-with-a-Pro clinics.
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