Whoop signed on to become the Official Wearable of CrossFit. The partnership will help CrossFit athletes benefit from Whoop data around training, sleep and recovery. CrossFit also plans to share athlete data via integrations into its broadcast programming and other digital and on-site channels.
Whoop and CrossFit will create several co-branded events over the course of the partnership highlighting health and fitness.
“CrossFit athletes were some of the earliest Whoop adopters and have continued to be an integral part of our growing global membership,” said Will Ahmed, Whoop founder and CEO. “Whoop is the ideal partner for CrossFit training as it provides the information that athletes and fitness enthusiasts alike need to understand their bodies, prioritize recovery and ultimately optimize performance. We are incredibly excited to become an official partner of CrossFit and bring our communities even closer together.”
“I’ve always been a data guy, and I’m passionate about the ways that we can use data to improve human health, which is why I’m so excited about this partnership and collaboration between CrossFit and Whoop,” said Eric Roza, CrossFit CEO. “Whoop helps athletes quantify their own health and performance, so they can use that data to analyze, understand, and improve their personal outcomes. That kind of information is power, and we’re delighted to work together to share the power of Whoop with the worldwide CrossFit community.”