USA Triathlon Announces BASE Performance LLC as Cycling Uniform Providers | Sports Destination Management

USA Triathlon Announces BASE Performance LLC as Cycling Uniform Providers

May 17, 2021


USA Triathlon today announced that BASE Performance, LLC, an industry-leading provider of endurance sports products, will serve as the exclusive custom cycling kit for members of the 2020 U.S. Olympic and Paralympic Triathlon Teams that will compete in this summer’s Tokyo Games. The new partnership also designates BASE Performance as the Official Custom Cycling Apparel of USA Triathlon through March 2024.

“USA Triathlon is proud to partner with BASE Performance to outfit our U.S. Olympic and Paralympic athletes for their pre-race training and prepwork in Tokyo, and to provide access to world-class custom cycling apparel for multisport athletes of all levels,” said Rocky Harris, USA Triathlon CEO. “BASE Performance has a history of designing apparel for some of the country’s top-ranked endurance sports teams, and we look forward to collaborating on custom kits in the years ahead." 

BASE Performance provides custom cycling apparel for high-performance sports teams all over the world. As a cycling kit provider to over 150 clubs, BASE prides itself on developing high quality, high performance, cost-effective apparel for both training and competing. Headquartered in Boulder, Colorado, BASE has spent over six years working with some of the top athletes in the world to design its line of high-performance apparel.

“BASE is incredibly proud to partner with USA Triathlon and its athletes,” says Matt Miller, President of BASE Performance. “Going into an Olympic and Paralympic year where the U.S. team is poised for multiple standout performances only makes such a partnership opportunity all the more exciting.”

The company will also provide special offers to USA Triathlon Annual Members throughout the three-year partnership and will have a presence at USA Triathlon National Championships and other USA Triathlon-owned events.

For more information about BASE Performance, visit or contact Matt Miller at

About BASE Performance
BASE Performance provides premiere nutritional and apparel products for athletes of all disciplines and fitness levels. The company is committed to helping athletes attain the highest degree of health, performance, and happiness using a holistic approach to nutrition, fueling, and training. Our belief is that if you both feel and look good, you will perform better. BASE Performance is headquartered in Boulder, Colorado. Learn more about BASE at

About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 4,000 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors – as well as the USA Triathlon Foundation – USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).

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