USA Triathlon has confirmed the start of its sixth annual #DreamingSeason, presented by ICON Meals and also supported by InsideTracker.
The digital and social media-driven campaign runs from November 15 to December 31 and… ‘encourages multisport athletes to set their goals, dream big and race local ahead of the 2023 racing season.’
During #DreamingSeason, USA Triathlon will publish content focused on training and goal-setting at usatriathlon.org, with leading USA Triathlon Certified Coaches and industry experts offering their advice on everything from goal-setting, reflecting on the season, preparing for a first triathlon and reaching mental potential.
USA Triathlon will also promote its events calendar, featuring local, USA Triathlon Sanctioned events around the United States, and the USA Triathlon National and State Championships calendar, so athletes can plan their 2023 race season.
“For many of us, the end of the year is a time of reflection and a time to plan the year ahead,” said Victoria Brumfield, USA Triathlon CEO.
“USA Triathlon’s annual #DreamingSeason campaign is our way to bring the multisport community together during this time and inspire multisport athletes across the country to set and commit to their goals for the upcoming year.
“We encourage athletes to set a plan for the year – find a local sanctioned race in your area, join a USA Triathlon Official Club, hire a USA Triathlon Certified Coach and invite a newbie athlete to train alongside with you. We’re all encouraged to dream big in 2023.”
Todd Abrams, CEO of ICON Meals, said “ICON Meals is extremely proud to present USA Triathlon’s Annual #DreamingSeason. We are honoured to contribute to encouraging both long-time and newbie triathletes to set their goals ahead of the racing season and hopefully more to come.”
A concept first introduced by TrainingPeaks, the leading training plan software provider and a USA Triathlon corporate partner, #DreamingSeason was adopted and built-out into a full digital campaign by USA Triathlon in 2018.
From November 15 to December 31, athletes are encouraged to comment on any USA Triathlon social media post related to #DreamingSeason on Facebook, Twitter, Instagram, TikTok and Strava by sharing their personal goals, including the USA Triathlon Sanctioned race they are dreaming of completing in 2023.