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National Triathlon Week is Now On

23 Jun, 2020


USA Triathlon's fourth annual National Triathlon Week, a nationwide US initiative to celebrate the sport of triathlon and all its constituency groups, is now on.

The largely social-media-based campaign aims to bring the multisport community together from June 22-28 — not only to swim, bike and run, but also to share experiences, inspiring stories, advice and support.

For the first time, National Triathlon Week will include a #TriWeek Virtual Challenge presented by TOWER 26, as well as a #TriWeek Triathlon Tournament to ‘determine the best all-time moment in US triathlon history.’

The complete schedule, along with ideas for how to participate — some of which can take as little as five minutes — are available on the official landing page for National Triathlon Week: usatriathlon.org/triweek.

Throughout the week, athletes are encouraged to get involved and celebrate the sport by posting on social media with the hashtag #TriWeek.

“Our multisport community needs to support each other more than ever after a challenging start to 2020,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “The COVID-19 pandemic has prevented us from gathering at races like we normally would – but as a result, we have discovered new ways to stay connected with training partners near and far.

“We’re eager to bring athletes across the nation together to share stories and advice during National Triathlon Week, while celebrating all of the ways that multisport positively affects our lives.”

The emphasis of the week is on celebration, education and participation in the multisport lifestyle. A different theme will be featured every day:

  • Monday, June 22: Time to Tri Day
  • Tuesday, June 23: Olympic and Paralympic Day
  • Wednesday, June 24: Swim Day
  • Thursday, June 25: Bike Day
  • Friday, June 26: Run Day
  • Saturday, June 27: Race Day
  • Sunday, June 28: Community Appreciation Day

Video and editorial content will be shared on USA Triathlon’s website and social channels to coincide with each themed day. On Bike Day, Olympic and Paralympic fans can look forward to a video feature on the Toyota U.S. Paratriathlon Resident Team’s upcoming “Operation CO>COVID” Ride Across Colorado, a 24-hour cycling relay across the state that 10 athletes will set out to accomplish on June 19 to raise funds for COVID-19 relief.

During National Triathlon Week, USA Triathlon will also foster conversations in the multisport community about racism in sport, as well as the steps that the organization and the industry at large can take to improve diversity, equity and inclusion in triathlon. A Diversity, Equity and Inclusion webinar is scheduled for Sunday, June 28, at 16:00 ET, and is open to the public.

Individuals are invited to participate in #TriWeek in a variety of ways, from amateur and elite athletes sharing stories and photos on social media, to certified coaches, officials and race directors offering their expertise. USA Triathlon will suggest training activities that fit each day’s theme, and USA Triathlon corporate partners will contribute videos sharing beginner-friendly triathlon training tips.

During National Triathlon Week in 2019, social posts about #TriWeek garnered more than 26.6 million impressions. Triathletes from across the country engaged on social media, including former MLB outfielder Eric Byrnes and US Senator Kyrsten Sinema.

#TriWeek Virtual Challenge Presented by TOWER 26
The #TriWeek Virtual Challenge presented by TOWER 26 is a digital run-bike event with competitive and non-competitive divisions, supported by TrueForm and housed on the FitRankings platform.

Participants are challenged to reach cumulative totals in the bike and run, with the competitive division earning recognition for completing various distances as they go and the non-competitive division working toward a 40km bike and 10km run.

Registration will open on Monday, June 15. The competitive option is US$50 to register, which includes a USA Triathlon annual membership, finisher’s medal and the opportunity to win prizes from USA Triathlon’s corporate partners — including a TrueForm Runner Trainer valued at US$4,795. The non-competitive division is free to enter, with an option to purchase a US$50 finisher’s package and receive the same benefits.

Prize giveaways
USA Triathlon’s corporate partners and other multisport brands will give away more than US$7,500 in prizes – the largest in #TriWeek history – throughout the week. Participating brands include: 2XU, Amp Human, CURREX, Hand & Stone Massage and Facial Spa, Hyperice, KT Tape, Newton Running, Pilates for Sports, ROKA, Rudy Project, Science in Sport, TOWER 26, TrainingPeaks, TrueForm and Wahoo Fitness. The marquee prize item is the TrueForm Runner Trainer valued at US$4,795.

Prize packs will be awarded daily to select participants who share their experiences on social media using the hashtag #TriWeek and enter the competitive division of #TriWeek Virtual Challenge presented by TOWER 26.

Lifetime membership contest
Multisport athletes can enter to win a USA Triathlon Lifetime Membership by sharing how the sport has helped them overcome a personal challenge and access their power within. Submissions must either be emailed to communications[at]usatriathlon.org or shared on social media using the hashtags #TriWeek and #OurPowerWithin. Previous Lifetime Membership winners have included Sue Reynolds (Bloomington, Ind.), Stephanie Van Bebber (Fairfax, Va.) and Kyle Roberts (Aiken, S.C.).

#TriWeek Triathlon Tournament: Top All-Time US Moments
Throughout the week, the multisport community will have the opportunity to vote on the top all-time moments in US triathlon history in an online tournament challenge. A March Madness-style bracket will feature 40 iconic moments spanning the sport’s 56-year history, from the first-ever triathlon at San Diego’s Mission Bay in 1974 to Katie Zaferes’ 2019 ITU World Triathlon Series title.

Voting will take place round-by-round and matchup-by-matchup on social media throughout the week, with the winning moment unveiled on #TriWeek’s Community Appreciation Day.

www.usatriathlon.org/triweek

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