Procter & Gamble, the global leader in consumer products, has joined USA Gymnastics as a partner through 2028, USAG announced.
As a holistic supporter of the gymnastics community, P&G and its brands will have a significant presence at USA Gymnastics’ televised events, including as presenting partner for the Artistic World Championships women’s team selection show.
“We are thrilled to partner with Procter & Gamble through 2028,” USA Gymnastics President & CEO Kyle Albrecht said. “Their commitment to athletes, creativity around activation, and the natural fit between their consumer base and our fans provides an incredible opportunity to grow awareness and excitement around our sport over the next three years. We look forward to continuing to innovate together though the LA28 Games.”
P&G lauded the partnership Saturday in Milan, where, as a long-standing global Olympic and Paralympic Partner, they celebrated the conclusion of Olympic Winter Games Milano Cortina 2026 and looked ahead to their support for LA28 and key partners, including USA Gymnastics.
“P&G brands have a long history of supporting and serving athletes on their journey to achieve their dreams on the world’s stage,” said Stacey Reherman, Senior Director of Sports Marketing at P&G. “We are proud to bring together P&G’s superior-performing brands alongside the excellence of USA Gymnastics athletes and look forward to partnering through the LA28 Games.”
P&G and its brands have a history of partnership with USA Gymnastics dating back to 2006. More recently, P&G partnered with USA Gymnastics at the 2024 U.S. Olympic Team Trials in Minneapolis, with in-venue broadcast signage and a fun and engaging presence in the Flip Zone fan fest. P&G also provided fans a behind the scenes look at the 2025 World Championships women’s team selection when Peacock debuted the USA Gymnastics: World Team Selection Presented by Procter & Gamble last fall.
(Click to Expand)
There are no comments
Please login to post comments