Trifecta Introduces Nutrition Program in Partnership with PGA TOUR
5 Aug, 2019
The PGA TOUR and Trifecta, the nation’s largest organic meal delivery service, announced a new multi-year marketing relationship that designates Trifecta as the “Official Meal Delivery of the PGA TOUR, PGA TOUR Champions and the Web.com Tour.”
As part of the PGA TOUR’s Official Marketing Partner program, Trifecta will activate the partnership by offering a nutritional support program to eligible PGA TOUR players. Trifecta's culinary chefs will create custom meal plans for TOUR players as they travel and compete around the world.
“We are excited to bring Trifecta to the PGA TOUR and utilize their expert culinary chefs and sports dietitians to provide the highest-quality, individualized nutritional meal plans for our members,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “Our athletes understand the important role nutrition plays in their competitive performance, career longevity and overall well-being. For any PGA TOUR member who chooses to participate, Trifecta will create a nutritional program to help them compete at a world-class level.”
In addition to creating custom meal plans for TOUR players, Trifecta will also invest annually in TOUR-owned media and licensed media and have access to endorsement rights for TOUR players.
“Our team is thrilled to add the PGA TOUR to our growing roster of sports leagues that understand the importance of a best-of-breed, total-nutrition solution like Trifecta,” says Greg Connolly, Co-Founder and CEO for Trifecta. “Fitness and nutrition are at the forefront of performance on the PGA TOUR, and the players are often on the road for as many as 35 weeks a year. Trifecta is excited to be able to keep them on track by shipping food directly to the locker room or their hotels.”
Eliminating shopping, cooking and cleaning, Trifecta’s food uses USDA Organic ingredients that are never frozen and are Wild Caught/Grass Fed. Complementing Trifecta’s meal plans designed to meet everyone’s needs including Keto, Vegan, Vegetarian, Clean Eating, Classic Meal Prep, and Paleo, Trifecta recently added Beyond Meat’s plant-based burgers and other products to their offerings in order to fulfill the rising demand of consumers who are eating more plant-based proteins.
Additionally, Trifecta offers an A La Carte section that allows consumers the flexibility to design their own healthy meals based on their macronutrient needs. All their food items and fully cooked meals arrive in a refrigerated case, are vacuum sealed and ready to eat. Trifecta also ships directly to consumers’ doors in all 50 states.
Recently, Trifecta became the UFC’s first-ever Official Meal Delivery Partner, creating a new sponsorship category for UFC in addition to launching their comprehensive nutritional support program called Trifecta Fight Prep. Trifecta is also a Title Sponsor of Team USA Weightlifting and the CrossFit Games, teaming up with CrossFit, Inc., to combat chronic disease.
Along with PGA TOUR players Scott Stallings and Camilo Villegas, Trifecta has fed many athletes and celebrities such as “Fittest Man on Earth” Rich Froning, actor Liam Hemsworth, Wonder Woman/Justice League actor and CrossFit star Brooke Ence, Detroit Lions tight end Luke Willson and UFC bantamweight champion Cody Garbrandt, along with more than 130 additional NFL players, celebrities and celebrity athletes.
About Trifecta: Trifecta is the nation’s largest all-organic meal delivery service founded with a bold mission – to get America back into shape. Eliminating shopping, cooking and cleaning by delivering fully cooked meals directly to customers’ doors in all 50 states, Trifecta’s food is the highest quality in the industry and uses 100% USDA Organic, Gluten, Dairy and Soy-Free ingredients that are never frozen, and Wild Caught/Grass Fed. All their food arrives in a refrigerated case, vacuum sealed and ready to eat. Trifecta offers meals in four categories to meet everyone’s needs including Paleo, Vegan, Clean Eating and Classic Meal and an A La Carte section that operates more like an online grocery store deli. Trifecta is a Title Sponsor of Team USA Weightlifting and the CrossFit Games, teaming up with CrossFit, Inc. to combat chronic disease. Their app “Trifecta – Fitness, Nutrition and Tracking” is the first time an all-in-one solution for people track their food and performance right from their smartphones utilizing Trifecta’s food database 5+ million food items. For more information on Trifecta, visit trifectanutrition.com, download their nutrition app at www.trifectanutrition.com/app and follow them at facebook.com/trifecta meals, @trifectasystem on Instagram and Twitter, or subscribe to them on YouTube at Trifecta.
About PGA TOUR: By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 27 countries (90 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.
The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.