Social Media Influencers Join #inviteHER Campaign
2 Jan, 2019
A few months after the #inviteHER campaign was launched, the initiative today becomes more than a concept but a call-to-action with help from celebrities and social media influencers across the golf and lifestyle spaces calling on their fans and followers to take part. This #inviteHER Day asks golf enthusiasts to use social media to extend an invitation to the women in their lives to join them for a golf experience, whether it be on the course, driving range or Topgolf facility.
Among those taking part in the day are golf influencer Ashley Mayo (Twitter: @AshleyKMayo), golf-shot trick artist Tania Tare (Instagram: @taniatare63) and entertainment influencer Alicia Quarles (Instagram: @alicialquarles).
“We’re thrilled to see of people from all walks of life advocating for the mission of #inviteHER,” said Ashleigh McLaughlin, Senior Manager of Digital Marketing and Brand Strategy for the LPGA Women’s Network. “An invitation is a simple yet powerful way to encourage someone to try something new and with the help of influencers sharing this message we know more women will be inspired to take part in golf.”
To follow along with the first #inviteHER day, visit the #inviteHER social hub and join the conversation using the hashtag #inviteHER and tag @wearegolf (Facebook, Twitter, Instagram), @LPGAWomen (Twitter) and @LPGAWomensNetwork (Facebook, Instagram).
In August the U.S. golf industry – driven by WE ARE GOLF, a coalition of leading organizations working together to communicate the game's economic, charitable, environmental and fitness benefits – launched the #inviteHER campaign, which encouraged current golfers to extend an invitation to the women in their lives to start playing the game.
Powered by the LPGA Women’s Network and WE ARE GOLF's Women's Task Force, golfers – men and women alike – are urged to bring friends, colleagues and family to join them on the course through online resources and social media assets. The #inviteHER movement seeks to create an enjoyable, welcoming experience for those interested in trying the game or picking it back up – whether through a group lesson, complimentary clinic, driving range session or on-course experience.
#inviteHER's primary objective is to grow awareness and participation among women and girls through the power of an invitation from one of the 24 million American golfers. The game should more closely mirror U.S. demographics as only 24 percent of the current golf population is female.
Want to get involved? #inviteHER encourages all golfers to support the movement by posting on social media about how they plan to encourage women to take up the game.
For more information on #inviteHER, click HERE.
WE ARE GOLF, created in 2010, is an industry coalition that communicates the economic, charitable and environmental impact of golf, as well the health and wellness benefits of the game and the affordability and accessibility of golf.
Annually, WE ARE GOLF hosts National Golf Day in Washington, D.C. to communicate these industry messages to Members of Congress, the Executive Branch and regulatory agencies. The event’s goal is to ensure that laws and regulations that impact the golf industry are fair and appropriate to an industry that generates more than $84 billion in economic impact annually, impacts close to two million American jobs and generates nearly $4 billion in charitable giving each year.
For more information, please visit www.wearegolf.org.
About LPGA Women’s Network: Born as an extension of the LPGA’s mission to empower women through the game of golf, the LPGA Women’s Network was launched in August 2017 to provide women with advice for their golf games, and inspiration for their lives. The LPGA Women’s Network is a digital platform designed to unite women and help them better enjoy the game of golf. At LPGAWomensNetwork.com, visitors are offered thoughtful, high-quality golf instruction and inspirational content crafted with women in mind.
Top LPGA players lend their voices to the site, sharing personal and introspective stories that give readers a glimpse into their lives from inside and outside the ropes of the LPGA Tour. The LPGA Women’s Network also features articles and op-ed pieces from some of the leading thought-leaders and tastemakers in the world of golf for women. The LPGA Women’s Network’s 40,000+ subscribers receive the most popular video and editorial content from the blog in a bi-weekly e-newsletter and have access to exclusive LPGA partner discounts and benefits.