Bruno Event Team Selected to Manage True South Classic on PGA Tour | Sports Destination Management

Bruno Event Team Selected to Manage True South Classic on PGA Tour

Apr 09, 2012

Birmingham, Ala. (Apr 9) – Bruno Event Team announced today they were hired to manage the True South Classic, a tournament on the PGA Tour in Madison, Mississippi outside of Jackson. The True South Classic is the largest professional sporting event in the state of Mississippi. The tournament will be held July 16-22, 2012 at Annandale Golf Club and John Marovich will be the executive director.

The tournament will feature a standard eligibility field of 132 players and 72 holes of stroke play to compete for the $3 million purse. One of only 45 PGA TOUR tournaments held each year, the True South Classic has been part of the PGA TOUR schedule since 1968 and is now in its second year as part of the season-long FedEx Cup. Since 1968, this event has raised more than $6.8 million for statewide charities. Past champions of the tournament include Fred Funk (2004), John Huston (2003), Steve Lowery (2000), the reigning FedExCup Champion Bill Haas (2010) and the current No. 1 in the Official World Golf Ranking, Luke Donald (2002).

“We are very excited to be back involved in this tournament with its rich history,” stated Gene Hallman, President and Chief Executive Officer of Bruno Event Team. “Jackson and the entire state of Mississippi have always supported this event in a big way. We will work closely with the Century Club Charities and fully intend to dedicate our company’s resources to ensure this is a permanent event on the Mississippi sports calendar.”

Bruno Event Team previously managed the True South Classic in 2004, 2005, and 2006. Bruno Event Team (BET) is a Birmingham, Alabama – based sports marketing and event management company formed in 1996 by Ronald Bruno and Gene Hallman. BET manages more than 30 events per calendar year ranging in scope from the Alabama High School Athletic Association Football Championships to United States Golf Association (USGA) national championships.

Bruno Event Team’s golf division staged three of the 12 domestic full field events on the LPGA Tour in 2011 (Avnet LPGA Classic, U.S. Women’s Open, Navistar LPGA Classic). The golf division also manages three annual Champions Tour tournaments (Mississippi Gulf Resort Classic, Regions Tradition, Principal Charity Classic), the South Georgia Classic on the Nationwide Tour and the 2012 BMW Championship on the PGA Tour. The golf division has managed eighteen USGA national championships, including three upcoming events.

Bruno Event Team’s motorsports division, ZOOM Motorsports manages one of the most well-attended INDYCAR events in the country, the Honda Indy Grand Prix of Alabama at Barber Motorsports Park.

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