The PGA TOUR and DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced a multi-year partnership naming DemandScience the “Official B2B Sales Pipeline Generation Sponsor of the PGA TOUR and PGA TOUR Champions” through 2026.
DemandScience branding will be integrated across key broadcast segments during NBC Sports coverage of The Honda Classic, Arnold Palmer Invitational presented by Mastercard, Valspar Championship, WGC – Dell Technologies Match Play, Valero Texas Open, BMW Championship and TOUR Championship. DemandScience will activate this new relationship by having a presence in programming throughout PGA TOUR media properties, aligning with PGA TOUR players and hosting customers at PGA TOUR events.
“We’re excited to welcome DemandScience and its global B2B expertise to the PGA TOUR,” said Brian Oliver, PGA TOUR Executive Vice President Marketing & Corporate Partnerships. “We’re thrilled with DemandScience’s commitment to First Tee and growing the sport of golf.”
DemandScience Chair and CEO Peter Cannone said, “Joining the PGA TOUR and PGA TOUR Champions as an Official Marketing Partner brings the DemandScience brand in front of the most valuable audience in sports. The PGA TOUR audience of B2B sales and marketing professionals and C-suite decision-makers are a perfect match with our customer base.”
“This is a natural partnership for us. Every golfer knows the importance of having the right data at the right time in order to succeed – and that’s what we do for our customers every day,” Cannone concluded.
Demand Science will also be a Trustee of First Tee, a youth development organization supported by the TOUR. With programs in all 50 states and select international locations, First Tee has empowered millions of kids and teen to build their strength of character through golf.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica and PGA TOUR Canada. Members on the PGA TOUR represent the world’s best players, hailing from 28 countries and territories outside the United States (90 international members). The PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 27 languages via 43 local broadcast partners, in addition to the digital streaming service platform GOLFTV powered by PGA TOUR. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.37 billion.
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DemandScience is a global B2B data company that partners with customers to upgrade their sales pipelines. Our accurate data and predictive insights enable B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.