Plano Renews Sponsorship with Major League Fishing | Sports Destination Management

Plano Renews Sponsorship with Major League Fishing

May 03, 2021

Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today that Plano Molding, an industry leader in outdoor equipment protection and storage solutions, has extended its sponsorship agreement through the 2021 season.

“Plano’s EDGE™ series of tackle organizers give our anglers the advantage they need across all levels of MLF tournaments,” said MLF President and CEO Jim Wilburn. “Competitive anglers know that they don’t have any time to waste. They need to be able to grab the right bait at a moment’s notice, and Plano’s innovative solutions make that possible. We are excited to feature Plano across our media platforms and look forward to continuing our successful partnership.”

Plano will receive exposure through MLF’s website and social media communities and will be the presenting sponsor of the Tackle Box Challenge, a fun feature segment produced for web, social and in-show broadcast that showcases various MLF pro anglers trying to guess which of their fellow anglers a tackle box belongs to. The brand will also be prominently featured in the filmed-for-television MLF Cup events, including logos on the angler jerseys and wrapped boats.

“The top pros have been using Plano storage for years. All you have to do is look in their boats and you will see dozens of Plano boxes in use, so really we have always been a part of tournament fishing,” commented Chris Russell, Marketing Director for Plano Molding. “We work closely with many of the best anglers to create storage solutions that give them an edge on the water and we are looking forward to showcasing that with the MLF fans.”

For more information about MLF, their tournaments and sponsors, visit To learn more about Plano, visit

About Plano Molding Company
Since 1952, when Warren "Pete" Henning returned from a Florida fishing trip with the desire to improve the tackle box, Plano has become the standard in modern tackle boxes and storage solutions. Over the next 65 years, the Plano brand has found its way into the hearts and hands of four generations. Today, there's a four in five chance that if you own a tackle box, it was made by Plano. There are many reasons consumers faithfully choose Plano, including quality, durability and innovation, but our favorite is, "It's what my dad always used." We take care of you by taking care of your gear. Thank you for trusting us to PROTECT YOUR PASSION. For more information, please visit

About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019. 

In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF U.S. Army High School Fishing presented by Favorite Fishing.

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