MLF Ends 2020 on a High Note with Viewership Growth
7 Jan, 2021
Major League Fishing (MLF) provided strong, year-ending viewership by delivering growth from one year ago with its December 13, 2020 telecast on CBS Sports.
- Major League Fishing’s telecast on December 13, 2020 (CBS) delivered more than 1.8 million total viewers (P2+), increasing its average audience impressions by more than 300,000 in the demo compared to its December 15, 2019 telecast.
- Major League Fishing’s telecast on December 13, 2020 (CBS) delivered more than 1.4 million households, increasing its household average audience impressions by more than 200,000 compared to its December 15, 2019 telecast. It ranked as the highest non-football related sports program during the first three weeks of December.
Major League Fishing was the highest rated non-football related sports program on broadcast and cable during the first three weeks of December 2020, delivering more households than NBA preseason (TNT), boxing (ESPN), Premiere League (NBC) and MLS soccer (FOX), as well as some college football games from “Power 5” conferences.
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF High School Fishing presented by Favorite Fishing.