Luminox Announces Partnership With Major League Fishing To Become Official Timing Sponsor | Sports Destination Management

Luminox Announces Partnership With Major League Fishing To Become Official Timing Sponsor

Aug 09, 2021

Luminox, the world’s first self-powered luminous watch brand, announces a yearlong partnership with Major League Fishing (MLF), becoming the official timing sponsor for the Bass Pro Tour, competitive bass fishing’s premier professional circuit.  As part of the agreement, MLF pro Skeet Reese becomes ambassador and face for the brand for this relationship. The functionality, waterproofing and durability combined with the Always Visible dial makes Luminox the perfect watch for Major League Fishing’s professional and amateur anglers, as well as spectators and fans alike.

Luminox gifted each of MLF’s top 40 professional anglers that participated in REDCREST 2021 a watch to kick-off the partnership.

As the world’s largest tournament-fishing organization, MLF provides anglers of all skill levels the opportunity to compete for millions in prize money across six tournament circuits, including the Bass Pro Tour, Tackle Warehouse Pro Circuit, Toyota Series, Phoenix Bass Fishing League, Abu Garcia College Fishing and U.S. Army High School Fishing.

Luminox USA CEO, Lluis Sole said, “We are truly excited about this partnership with Major League Fishing as timekeeping is such a critical aspect of the tournaments and of fishing in general. Our brand motto of Every Second Counts expresses perfectly what is crucial in the sport of competitive fishing. Luminox will be an asset to the anglers themselves as well as the officials and videographers who accompany them on the boat. Additionally, we are thrilled to have champion angler, Skeet Reese join the Luminox family. Skeet is one of the top professional sport fishing legends and we welcome him to our brand.”

“We’re excited to announce our latest sponsorship with Luminox and welcome them into the Major League Fishing family,” said Jim Wilburn, MLF President and CEO. “MLF’s members, anglers and fans are among the most loyal consumers available and Luminox will now have access to the hundreds of thousands of anglers that we reach each month. We look forward to building a long-term relationship with them.” 

About Luminox
Luminox, the original self-powered luminous watch brand, is the watch of choice for global outdoor adventure icon Bear Grylls, U.S. Navy SEALs, The Icelandic Association for Search and Rescue (ICE-SAR), Lockheed Martin’s F-117 Nighthawk™ stealth and other jet fighter pilots, elite forces worldwide and professional divers. Luminox watches glow up to 25 years in any light condition. Always Visible, tough, powerful and accurate, Swiss-Made Luminox is the ultimate night vision gear for rugged outdoorsmen and other peak performers.
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About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019. 

In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF U.S. Army High School Fishing presented by Favorite Fishing.

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