Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today a new partnership with Black Buffalo Inc., naming the tobacco alternative brand the Official Dip of Major League Fishing.
The agreement designates Black Buffalo as the “Official Dip of Major League Fishing” across the Bass Pro Tour, Fishing Clash Team Series, Tackle Warehouse Pro Circuit, Toyota Series and the Phoenix Bass Fishing League. The partnership will feature a comprehensive, yearlong marketing integration across MLF’s digital and broadcast platforms.
Through MLF’s 360-degree media plan, Black Buffalo will be featured across MLF’s social media channels, television broadcasts, e-blast newsletters and livestream programming. The brand will also receive prominent exposure through logo placement on the 2026 MLF Team Series boat wraps.
“Fishing and the outdoors have always shared a strong connection with brands that reflect the lifestyle and traditions of our fans,” said Drew Kuebler, Sponsorship and Advertising Sales Executive at Major League Fishing. “Black Buffalo has built a brand that resonates with outdoor enthusiasts, and we’re excited to welcome them as the Official Dip of Major League Fishing. Their commitment to engaging fans through innovative marketing and storytelling aligns well with the passionate fanbase that follows our sport.”
“We are excited to partner with such an exceptional organization like Major League Fishing,” said Matthew Hanson, Chief Growth Officer of Black Buffalo, “MLF represents the best of the American outdoors, and our adult consumers have always deeply resonated with the traditions, heritage and excitement of American sportsmanship.”
Black Buffalo produces a tobacco alternative dip made from barn-cured leafy greens using a proprietary farm-to-can process developed over the course of years of research and development. The company offers a variety of products designed to provide an experience similar to traditional dip, including pouches, long cut and Black Buffalo ZERO, a zero-nicotine dip alternative.
Black Buffalo products are available in multiple flavors and are distributed in more than 15,000 retail locations nationwide, including major convenience store retailers, travel centers and smoke shops across the United States.
Black Buffalo products are intended for adults aged 21 and older who are consumers of nicotine or tobacco products.
For more information about Black Buffalo, visit BlackBuffalo.com. For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, X, Instagram and YouTube.
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