Marathon Petroleum Corporation, which operates the nation’s largest refining system and supplies fuel to thousands of retail locations from coast to coast, has expanded its relationship with B.A.S.S., officials announced today. Not only will the brand continue to serve as the title sponsor for Bassmaster Studios and as a supporting sponsor for the Bassmaster Tournament Trail, Marathon has now stepped up as presenting sponsor for the ultrapopular Bassmaster Classic Outdoors Expo. The Bassmaster Classic Outdoors Expo presented by Marathon will be held March 4-6, 2022 in Greenville, S.C.
The Bassmaster Classic Outdoors Expo is the most important consumer fishing and boating show in the country and an outdoor enthusiast’s dream, attracting more than 200 exhibitors ranging from major international brands to local retailers.
“After a successful inaugural partnership in 2021, we are eager to expand our partnership with Bassmaster for the upcoming 2022 season,” said John Rice, Marathon’s Manager–Advertising & Brand Management.
As a supporting sponsor of the Bassmaster Tournament Trail, Marathon will be heavily featured during the award-winning Bassmaster LIVE show. The show, which is broadcast on FS1 and streamed on Bassmaster.com and the FOX Sports digital platforms, is hosted from the Marathon Bassmaster Studios.
Additionally, Marathon will enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various social media platforms. Among the Marathon-sponsored content will be “Peak Performance” interviews, which focus on the pros’ winning ways and aim to help anglers of all levels improve their own techniques.
“Marathon has always helped Americans fuel their passion, and millions of people have discovered — or rediscovered — a passion for fishing over the past few years,” said B.A.S.S. CEO Chase Anderson. “We are proud to partner with Marathon to reach our anglers and fans. Whether anglers are traveling to a dream destination or hauling their boat to home waters, Marathon can help them reach their destination.”
Marathon is celebrating the partnership as well. Fans traveling around the country will spot pump toppers marking their relationship with B.A.S.S. at Marathon stations.
“Marathon offers high quality fuels at independently owned and operated retail stations across the country, which are perfectly situated along many routes that anglers and fans travel daily,” said Rice. “We are proud to fuel the drive of Bassmaster anglers and fans alike.”
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by Mossy Oak Fishing, TNT Fireworks B.A.S.S. Nation Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Abu Garcia Bassmaster High School Series presented by Academy Sports + Outdoors, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.