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Great American Rivalry Series Kicks Off Live This Week

24 Aug, 2018


The Great American Rivalry Series is teaming with Overtime and Facebook for the 2018 season to present live game broadcasts of some of the best high school football across the country exclusively on Facebook Watch.

Developed by BRAINBOX Intelligent Marketing, The Great American Rivalry has celebrated the best rivalries in high school football for 15 years and featured more than 750 games in 44 states during that time. The 2018 Series will broadcast these games with industry leading partners Overtime and Facebook using all the latest capabilities of this ground-breaking partnership. Fans can expect a unique, interactive viewing experience that fully utilizes the social connectivity offered by Facebook Watch and the reach of Overtime’s Networks.

Great American Rivalry Series founder Rick Ford notes, “In our seventh year of live digital broadcasting, we are extremely pleased to be expanding the Series’ reach in a partnership with the two clear leaders in this space, Overtime and Facebook. We see reducing the separation between the viewer and the game as how live sports will be consumed in the future.”

Aug 24  Bluefield vs Graham (Battle of the Bluefields) Bluefield, WV

Sep 21  St. Thomas Aquinas vs Miami Central  Ft. Lauderdale, FL

Oct 26  Chandler vs Hamilton (Battle for Arizona Avenue) Chandler, AZ

Nov 2  Pahokee vs Glades Central (Muck Bowl)  Pahokee, FL

Each broadcast will be highly interactive. Fans will have the ability to comment and interact directly with the crew during the broadcast. This interactivity will become part of the broadcast itself, allowing fans to consume and interact with live sports as they happen.

Fans can add these games to their Watchlists by following the Great American Rivalry Series Facebook Page: https://www.facebook.com/RivalrySeriesLive/.

ABOUT THE GREAT AMERICAN RIVALRY SERIES: In 2004, iHigh, Inc. (now known as BRAINBOX Intelligent Marketing) created the Great American Rivalry Series to celebrate this uniquely American sport and the cultural phenomenon of “Friday Night in America.” The Series has grown to include over 750 games in 44 states over its 15-year history, while recognizing over 1600 student-athletes with scholarships. 

For more information, call 859-225-4488 or email rivalry@bbim.com to schedule a phone interview with Series founder, Rick Ford, or contact him directly at rick.ford@bbim.com.

ABOUT FACEBOOK WATCH: Facebook Watch is a place to discover and enjoy shows on Facebook. Home to a wide range of shows – from scripted comedy and drama, to competition and reality series, to individual creators and live sports – Facebook Watch is a video platform where episodic content, community and conversation come together.  This is a personalized viewing experience, where you can discover new series based on what your friends are watching, and catch up on the shows you follow. Facebook Watch is available for free on mobile apps across Apple and Android, on desktop, laptop and on TV apps listed here: https://videoapp.fb.com/.

ABOUT OVERTIME: Overtime is a sports network for the next generation of fans. We use tech, new platforms, and new formats to drive 75 million minutes of watch time each month. Based in NYC, Overtime is funded by top VC firms like Andreessen Horowitz and Greycroft Ventures, as well as industry leaders like Kevin Durant and former NBA Commissioner David Stern.

ABOUT BRAINBOX INTELLIGENT MARKETING: BRAINBOX Intelligent Marketing has been a leader in creating digital and social media marketing programs as well as activating on the ground event campaigns with major brands for over 19 years. The company, specializing in youth and collegiate sports as well as consumer products and services, has created and activated over 7500 successful marketing events since its founding in 1999. For more information, please call 859-225-4488 or visit www.bbim.com

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