Bison Renews Agreement as NFHS Corporate Partner for Basketball | Sports Destination Management

Bison Renews Agreement as NFHS Corporate Partner for Basketball

Jan 25, 2021

The National Federation of State High School Associations (NFHS) has announced a renewal of its corporate partnership with Bison, Inc., one of the industry’s top suppliers of basketball equipment for more than 30 years.

As a part of the new three-year agreement, Bison and its gym equipment division, IPI by Bison, will continue as the exclusive NFHS partner for the sport of basketball. The renewal of the partnership keeps intact a longstanding relationship between the NFHS and Bison. In the mid-1990s, Bison was a part of the NFHS product licensing program through which the NFHS endorsed products for use in the high school marketplace.

“We are pleased that Bison will continue to serve as a corporate partner for the sport of basketball,” said Dr. Karissa Niehoff, NFHS executive director. “Bison has an extensive history with high schools throughout the country and has a reputation for its outstanding products. We look forward to continuing our association for the next three years.”

Bison has satisfied the unique sports equipment needs of athletic directors, coaches, facility administrators and equipment managers since 1985 by providing safe, durable, innovative and on-time products. Bison’s innovative basketball products include ceiling- and wall-suspended basketball systems, portable systems, breakaway goals, backboards, safety wall padding, DuraSkin® backboard padding and outdoor basketball systems.

In the years since becoming known for its quality basketball equipment, Bison padded its lineup with the addition of volleyball equipment, as well as goals for soccer, football and other sports.

Nick Cusick, Bison’s founder and CEO, said, “Bison has enjoyed its longstanding mutually beneficial partnership with NFHS and is proud of the impact we both play in high school students’ development as players and as citizens.”

As the NFHS partner for the sport of basketball, Bison will receive coverage in the NFHS Basketball Rules Book, basketball rules poster and PowerPoint, and will have an exhibit booth at the annual National Athletic Directors Conference.

For more information on Bison, visit the website at

About the National Federation of State High School Associations (NFHS)

The NFHS, based in Indianapolis, Indiana, is the national leadership organization for high school sports and performing arts activities. Since 1920, the NFHS has led the development of education-based interscholastic sports and performing arts activities that help students succeed in their lives. The NFHS sets direction for the future by building awareness and support, improving the participation experience, establishing consistent standards and rules for competition, and helping those who oversee high school sports and activities. The NFHS writes playing rules for 17 sports for boys and girls at the high school level. Through its 50 member state associations and the District of Columbia, the NFHS reaches more than 19,500 high schools and 12 million participants in high school activity programs, including more than 7.9 million in high school sports. As the recognized national authority on interscholastic activity programs, the NFHS conducts national meetings; sanctions interstate events; offers online publications and services for high school coaches and officials; sponsors professional organizations for high school coaches, officials, speech and debate coaches, and music adjudicators; serves as the national source for interscholastic coach training; and serves as a national information resource of interscholastic athletics and activities. For more information, visit the NFHS website at

About Bison, Inc.

Since 1985, athletic directors, coaches, facility administrators, and equipment managers have relied on the good sports at Bison to provide safe, durable, innovative and on-time products to fit their unique sports equipment needs. And, homeowners can rest assured that Bison’s leadership in institutional-quality equipment translates to providing the best equipment available for families as they grow and change. Initially known in the industry as a basketball equipment supplier, Bison has added a full line of volleyball equipment to its product lineup as well as goals for soccer, football, and many more sports, largely at the request of our loyal dealers nationwide. Whatever sport your heart desires, Bison strives to have A GOAL FOR EVERY GAME. Centrally located in Lincoln, Nebraska, Bison’s manufacturing and warehouse facility covers over 100,000 square feet. Most orders are shipped from available inventory as the warehouse is stocked with the products you need when you need them. In an era where a high percentage of sporting goods equipment is manufactured “offshore,” Bison continues to offer competitively-priced superior-quality safety-minded equipment that provides jobs to over 100 hardworking Americans. For details on the company, visit

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