Events Rights Holders: Navigating the Destination Dating Game
Sports tourism is a booming industry projected to grow from $15.8 billion in 2008 to $30 billion in the next several years. Never before have there been more exciting content providers or more incredible destinations on the market. This results in a situation posing a bit of a match-making puzzle – how to connect the right content providers with the right city and facility destination. Without the ability to “swipe right” on potential destination matches, how does a rights holder kindle a business relationship sure to produce results that get everyone fired up? more....

