September/October 2018

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Sports Destination Management Magazine

September/October 2018

The landscape of sports is always evolving and changing. What doesn’t change: how much we love to get behind our favorite athletes and cheer for them – and how much they can benefit communities when they come to town. This issue is a great combination of long-time favorites and what have been called ‘disruptors’ in our technological lexicon. The fall sports season – a transitional time – is underway, reminding us that like it or not, this year is winding down. Make sure you’re ready for the new season and new challenges that lie ahead. Our articles, industry insights and more can help.

In this issue

Spartan

BY: Cherie Bortnick

Spartan is the world’s largest obstacle race and endurance brand. The Spartan brand includes race events, training and nutrition programs and products, and more than five million people have crossed the Spartan finish line in 44 countries. Children’s races, with scaled-down obstacles and shorter distances, are also offered at each event. Additionally, Spartan has long been an advocate for bringing the sport of OCR into the Olympics, and by working with the international governing body of modern pentathlon, Union Internationale de Pentathlon Moderne, will be able to leverage its case more strongly for Olympic inclusion. more....