November/December 2008 | Sports Destination Management

November/December 2008

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Sports Destination Management Magazine

November/December 2008

This is the time of the year, as the New Year approaches, when most businesses and organizations begin to reassess their goals and plans in an effort to improve upon even the most successful endeavors of the past year. This is very prudent, as one of the first rules of good management is to know your organization inside and out, understanding what works and what does not. This is the only way to establish a vision of your goals, and to then design a plan to achieve those goals. Once this plan is established, most decisions can be based on it: Will a particular city meet my organization's needs? Does our brand reflect who we are? Does our insurance cover everything we need? To help facilitate this endeavor, we present a host of articles to help you get it right the first time.

In this issue

Setting the Stage for Success: The Art of Branding Sporting Events

BY: Mark West

The competition to capitalize on the appeal of sporting events has never been greater. Marketing your event in this lucrative - and loud - marketplace requires strong promotions that are built on the back of a solid brand foundation. more....