Evaluating Economic Impact: The Community Perspective
There is no question sporting events have a far-reaching economic impact on the communities that host them. In 2007, the Peoria Area Convention and Visitors Bureau in Peoria, Illinois contracted an independent firm to perform a study on the economic impact of sports. The study surveyed and interviewed event planners, officials, participants and attendees from more than 250 professional, collegiate and amateur sporting events, as well as managers of area hotels, restaurants, and companies that serve as event sponsors. It also researched comparable cities, analyzed public and industry records, and consulted with national travel and tourism industry organizations. The result? Sports have a $61 million impact on the Peoria Area, a much higher figure than expected. But that impact is much deeper than most people realize. more....