May/June 2021

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Sports Destination Management Magazine

May/June 2021

In this issue is some of the best advice you’ll find anywhere, and it’s because of the industry experts who contributed their time, their knowledge and their insights to this issue.

This industry has perhaps the most in-depth knowledge base anywhere – and the fascinating thing is that so many people relate it in stories – things that have happened during competitions, people they’ve met and what they learned as a result.

As we head into summer, it is our hope that this issue will help guide you along as we move out of the darkness that was the last year and toward better, brighter days.

In this issue

5 Keys to Securing Sponsorships

BY: Ashley Whittaker

In the world of youth and amateur sports, opportunities in sponsorships and partnerships extend beyond a local sponsor logo on a jersey into the world of multi-year naming rights, pouring rights and on-site activations. But developing great partnerships is a process, not an event, and begins with a sales-focused team leading an outbound campaign. more....