May/June 2020

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Sports Destination Management Magazine

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COVID-19 might be the most formidable opponent the sports tourism industry has ever faced. In an instant, we have learned that our so-called “recession-proof” industry…wasn’t. But our industry is nothing if not nimble and adaptable. And everything in this issue is proof of that fact. From industry writers who speak about new ways of doing business, to sports venues that will be there when we return to play, this issue has what we need. It also has something we can’t sell and can’t buy but can only find in one another: hope. As we head into the summer’s warmth, we want it to bring hope to you as well.

In this issue

The Athlete Relationship: The Cornerstone of Success

BY: Denise Stokes

If you’re going to evaluate the strength of the relationship you have with your athletes, and how best to manage that relationship, you have to make sure one thing is in place first: the relationship itself. Think of relationships as the fuel that feeds your business, then ask yourself this: is your tank is running on full, half full or empty? more....