COVID-19 might be the most formidable opponent the sports tourism industry has ever faced. In an instant, we have learned that our so-called “recession-proof” industry…wasn’t. But our industry is nothing if not nimble and adaptable. And everything in this issue is proof of that fact. From industry writers who speak about new ways of doing business, to sports venues that will be there when we return to play, this issue has what we need. It also has something we can’t sell and can’t buy but can only find in one another: hope. As we head into the summer’s warmth, we want it to bring hope to you as well.
As destinations attract sports tournaments to their cities and regions, it’s a natural inclination to pursue the prestigious, high-profile events. But don’t overlook a very important and growing sector of sports tournaments – masters and related events involving senior athletes. Here are some insider tips on attracting this group and keeping it happy. more....