COVID-19 might be the most formidable opponent the sports tourism industry has ever faced. In an instant, we have learned that our so-called “recession-proof” industry…wasn’t. But our industry is nothing if not nimble and adaptable. And everything in this issue is proof of that fact. From industry writers who speak about new ways of doing business, to sports venues that will be there when we return to play, this issue has what we need. It also has something we can’t sell and can’t buy but can only find in one another: hope. As we head into the summer’s warmth, we want it to bring hope to you as well.
With COVID-19, we will see youth sports tourism rebound before we see a rebound in corporate travel. That’s because youth sports tourism is driven at the grassroots level where one team at a time seeks ways to be a regional leader. So knowing what we do, how do we capitalize upon that momentum to drive economic impact for the best possible results? more....