COVID-19 might be the most formidable opponent the sports tourism industry has ever faced. In an instant, we have learned that our so-called “recession-proof” industry…wasn’t. But our industry is nothing if not nimble and adaptable. And everything in this issue is proof of that fact. From industry writers who speak about new ways of doing business, to sports venues that will be there when we return to play, this issue has what we need. It also has something we can’t sell and can’t buy but can only find in one another: hope. As we head into the summer’s warmth, we want it to bring hope to you as well.
With multiple events and multiple opportunities for involvement, triathlon continues its growth. (It’s even on the roster of Emerging Sports for Women at the NCAA level). USA Triathlon, the national governing body, is at the vanguard of the multisport movement, and has a review of its most important initiatives affecting event owners and destinations. more....