Recently, a friend of mine made his first hole-in-one at a local golf course. Within minutes I received a tweet of the occurrence, followed immediately by an e-mail containing a photo of him holding the ball. A few hours later I received a Facebook notification with another proclamation of this accomplishment. And this was on a random Sunday morning. Imagine what the coverage would have been had he made that hole-in-one at a special event with cruises and cash on the line?
In this issue we focus on creating and establishing media coverage with the intent to create ROI. Every touch-point for participant, attendee, and sometimes the community has a value. Maximizing that brand through a combination of social and traditional media enhances ROI for this and future events, and creates a brand experience.
|View other issues Click here for digital version|
|Event Management: Measuring Event ROI|
|Choosing a Sport Security Firm|
|America's Finest Facilities|
|An Interview with Jeremey Davis, President of Set Up Events|
Multi-Sport Multi-Discipline Review
|Swimming & Diving - Just Add Water|
|Maximizing Event Promotion Through Traditional Media and Social Networking Outlets|