May/June 2010 | Sports Destination Management

May/June 2010


Sports Destination Management Magazine

May/June 2010

Recently, a friend of mine made his first hole-in-one at a local golf course. Within minutes I received a tweet of the occurrence, followed immediately by an e-mail containing a photo of him holding the ball. A few hours later I received a Facebook notification with another proclamation of this accomplishment. And this was on a random Sunday morning. Imagine what the coverage would have been had he made that hole-in-one at a special event with cruises and cash on the line?

In this issue we focus on creating and establishing media coverage with the intent to create ROI. Every touch-point for participant, attendee, and sometimes the community has a value. Maximizing that brand through a combination of social and traditional media enhances ROI for this and future events, and creates a brand experience.

In this issue

Back to the Beach

BY: Juli Anne Patty

If coastal sports are what you're looking for, you've got options, about 84,000 of them. With nearly 90,000 miles of coastline, from east to west coast, all along the Great Lakes in between, from craggy bluffs to soft, sandy beaches, America's coasts offer sports planners the perfect home for any event. All you need to know is where to look. more....