May/June 2010 | Sports Destination Management

May/June 2010

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Sports Destination Management Magazine

May/June 2010

Recently, a friend of mine made his first hole-in-one at a local golf course. Within minutes I received a tweet of the occurrence, followed immediately by an e-mail containing a photo of him holding the ball. A few hours later I received a Facebook notification with another proclamation of this accomplishment. And this was on a random Sunday morning. Imagine what the coverage would have been had he made that hole-in-one at a special event with cruises and cash on the line?

In this issue we focus on creating and establishing media coverage with the intent to create ROI. Every touch-point for participant, attendee, and sometimes the community has a value. Maximizing that brand through a combination of social and traditional media enhances ROI for this and future events, and creates a brand experience.

In this issue

Swimming & Diving - Just Add Water

BY: Amy Henderson

Cookies & Milk; Bert & Ernie; Peanut Butter & Jelly; Sonny & Cher. These are just a few of the great pairings in modern history. But what about swimming & diving? Yes, swimming and diving go hand in hand. Or do they? more....