In this issue, we look at golf, swimming and diving, which, along with our other featured sport, soccer, are all showcased in the Summer Olympics. This year, the Olympics will see some new sports: karate, surfing, climbing and skateboarding. And in 2024, we’ll have breakdancing. Sports will continue to evolve and change. This issue helps us move with those changes, with some great articles by incredibly knowledgeable members of our industry. As move into spring, let’s commit to learning, to growing and to helping our industry evolve. If we can do that, everyone wins.
While many sports were put on hold this past year, golf was one of the few that recorded a surge in participation and retail sales. It also translated into more newcomers and more players returning to the game. This is good news for golf locales and event planners. Here, we highlight eight destinations that are ready to host tournaments of all levels. more....