Nobody needs to be told that excellent events don’t happen by themselves. On the contrary, they call for a detailed plan for excellence behind the scenes as well as what meets the eye for spectators. A strong event is supported by an excellent working relationship with the local sports commission and CVB, as well as several vendors, including photography, housing and medical planning. Other aspects adding to the overall excellence of the competition include proper marketing and the strong pursuit of athletes to participate. Learn about all those things and more in this issue.
With its soaring peaks, desert lands and rolling plains, the mountain region features the most diverse geography of any area in the U.S. Sports event planners benefit from the stunning natural beauty of the Rocky Mountains and other multiple advantages as well as the area’s deep-seated hospitality. more....