Nobody needs to be told that excellent events don’t happen by themselves. On the contrary, they call for a detailed plan for excellence behind the scenes as well as what meets the eye for spectators. A strong event is supported by an excellent working relationship with the local sports commission and CVB, as well as several vendors, including photography, housing and medical planning. Other aspects adding to the overall excellence of the competition include proper marketing and the strong pursuit of athletes to participate. Learn about all those things and more in this issue.
Events are successful because they are backed by excellence – excellence in planning, in marketing and in budgeting. The relationship of the event owner with the destination, however, is an often overlooked (but just as essential) part of the puzzle. Meet the professionals who are here to help. more....