This issue is a testament to our readers’ knowledge. Many articles here, on topics such as choosing a photographer, planning for medical support and the benefits of hosting events at off-peak and off-season times, were written on a volunteer basis. They contain great insights and we hope you benefit from them. Also in this issue, you’ll find features on golf, soccer, swimming and diving, as well as sport climbing and disc golf. There’s also an excellent “who’s who” feature on our industry. We’re headed into spring and into a new season of sports. This issue provides a great head start. Enjoy!
What do you stand to gain from hosting events at unexpected times? A lot. From gaining more attention on the crowded sports calendar to making a reputation in an unexpected niche, these events can make a difference. Just market them well – and keep the relationships with the community as your priority. more....