This summer is a great time to gather our thoughts for the season ahead. And even as we wait for a vaccine to be developed, we’re seeing an incredible amount of creativity and ingenuity, as well as unshakable optimism, in the sports event industry. From attending virtual events (hello, Zoom!) to finding smarter ways of communicating with potential clients, we’re making our way through a new landscape. This issue has great information you can use now – as well as in the future. From learning how to maximize the value of internships to understanding how to minimize risk, this issue can help you move forward.
What grew during shutdown? Running and cycling, which could feed into the next wave of competition. Some destinations are already marketing themselves to tourists for long weekend getaways that incorporate cycling or running, while others are actively seeking out event owners. Learn which cities are helping get sports business on the road back. more....