This summer is a great time to gather our thoughts for the season ahead. And even as we wait for a vaccine to be developed, we’re seeing an incredible amount of creativity and ingenuity, as well as unshakable optimism, in the sports event industry. From attending virtual events (hello, Zoom!) to finding smarter ways of communicating with potential clients, we’re making our way through a new landscape. This issue has great information you can use now – as well as in the future. From learning how to maximize the value of internships to understanding how to minimize risk, this issue can help you move forward.
As we navigate the unknown, we need to remain connected and engaged with our public now more than ever. Without a community right now, venues will be empty in the future. Therefore, venues and events should maintain a steady line of communication that not only entertains and stimulates fans, but also instills a sense of safety for future attendance. more....