July/August 2009

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Sports Destination Management Magazine

July/August 2009

Recently, several of our staff attended the annual Sports Event Symposium, hosted by The National Association of Sports Commissions in Denver. Learning that the sports travel industry will be less impacted by the downturn in the economy than other sectors was one highlight of the show (and there were many).

Don Schumacher, executive director, provided numbers in his opening address that sports travel is more insulated than other segments of the travel industry, and much more than other industries. His explanation, while somewhat simple, makes perfect sense: People will get Janie to her soccer match. They may have to sacrifice certain things to get there, but sports event participation is a growing past-time that is an important facet of life in America.

In this issue

Association Games: A Labor Intensive and Involved Process, but Rewarding

BY: Evan Shoemake

A clear picture of exactly what Association Games are may not initially come to mind for many people. To accurately understand this market of sporting events, think of the Summer and Winter Olympic Games but in place of the standard image of athletes, replace it with police officers, firemen, correctional officers, border patrol, FBI Agents, and athletes over the age of 50 and you will now have an idea of Association Games. more....