July/August 2008 | Sports Destination Management

July/August 2008


Sports Destination Management Magazine

July/August 2008

Welcome to the premiere issue of Sports Destination Management. We are very excited to bring you solutions and best practices in our editorial content that we are confident will help you more effectively manage your events.

Many thanks go out to the numerous advisors and consultants with whom we've worked. While I cannot thank everyone, one key individual merits recognition. Don Schumacher, executive director of the National Association of Sports Commissions has been an immense help in learning about the industry from the sports commission perspective.

Let me say that while we publish this magazine, this is your magazine too. Whatever the advice, whatever the topic, we want to hear from you. As I mentioned in the opening, communication is the key. And we strive to serve as a conduit for effective sports event management.

In this issue

Understanding the Stakeholders' Objectives

BY: Denise Stokes

We are measured by excellence, not the average, in whatever we do. If you are constantly refining and nurturing your passion and stretching towards excellence, you are probably the type of person who would polish a pearl until it shines. more....