It's an inverse equation: a disproportionate amount of time is spent planning sports events, and still they blow by us at what seems to be the speed of sound. If we've done our jobs correctly, the event has gone off seamlessly. This issue examines some of those things we invest a lot of time in, which though invisible to athletes, are essential nonetheless. We also examine hot trends in sports, such as obstacle racing and rugby, and of course, the huge draws of winter and ice sports, basketball, BMX and skateboarding. Your learning starts here.
Recording and live streaming of your sports events is an excellent way to increase those events’ appeal as well as the size of their audience. It’s also a great way to monetize your event beyond ticket sales, to create heightened visibility for your program and to market in new ways. And since the technology keeps evolving, here’s how to keep up. more....