January/February 2016

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Sports Destination Management Magazine

2016

What’s in store for you in 2016? Learning, growth and development – and our January/February issue can get you started. Planning events for athletes with special needs, for example, is essential – even more so with the Paralympics coming up this summer. Want your events to have more exposure? Look into the articles on social media strategies for promotion, and on recording and live-streaming sports events. (You may even discover a new revenue stream.) We also view the obstacle racing industry as it passes its five-year anniversary in the U.S., and we find out the essentials of the bid process for any event. USA Racquetball is in the spotlight, as is the Northeast area of the U.S. And there are great reviews of facilities for basketball, as well as for skateboard and BMX, and for winter sports. And don’t miss our review of new and expanding markets. Get your 2016 started now.

In this issue

Think Beyond the Like Button: Social Media Strategies for Promoting Sports Events

BY: Kathleen A. DeMarco

Lots of planners know about social media, but few think beyond posting or past hitting the “Like” button. This article contains solid information and tips about how to take your event promotions to the next level with start-to-finish strategies for use of various social media platforms. Learn from real-life examples of other events and get some take-home strategies for your next tournament. more....