January/February 2009

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Sports Destination Management Magazine

January/February 2009

Read any news item, turn on the TV, listen to the radio - and one thing is clear. The current U.S. economy has slowed. Some parts of the country have been hurt more than others, but almost everyone has felt (or will soon feel) a pinch of some degree. In an effort to alleviate some of the stress, we have decided to take a look at creative solutions to reduce costs and enhance the value of your events, all the while finding new revenue streams.

In this issue

Be Brave in the Attempt: The Special Olympics

BY: Juli Anne Patty

Special Olympics is an international organization. Its events reach millions of people every year and culminate in two giant events, the Special Olympics Summer and Winter World games, every four years. But while Special Olympics has become a worldwide movement with massive, high-profile events, it's actually the highly organized, passionately supported network of local, grassroots organizations and events that are the heartbeat of this organization. more....