The Value Dynamic of Sports Travel
BY: Nancy Cain
Last summer, when gas prices hit jaw-dropping record highs, many tourism and convention bureaus and sports festival organizers scrambled to take proactive steps to attract budget-conscious travelers. Hotels offered free $25 gas cards and extra night stays for the same price. Some events offered a "buy one, get one free admission" to lure visitors. With an eye on the nation's job market and unemployment at the highest levels in recent years, this year savvy festival and sports events organizers will need to be even more aggressive in seeking out partnerships and special promotions to keep visitors coming to local and regional events. more....