January/February 2009 | Sports Destination Management

January/February 2009

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Sports Destination Management Magazine

January/February 2009

Read any news item, turn on the TV, listen to the radio - and one thing is clear. The current U.S. economy has slowed. Some parts of the country have been hurt more than others, but almost everyone has felt (or will soon feel) a pinch of some degree. In an effort to alleviate some of the stress, we have decided to take a look at creative solutions to reduce costs and enhance the value of your events, all the while finding new revenue streams.

In this issue

Identifying and Working with the Gatekeepers

BY: Stacy Brown

Great leaders know that it takes a group of experts to support and host major sporting events in their respective communities. For this team to be triumphant it has to be assembled not by coercion, but with inclusion and buy-in at the start. more....