Wilson Partners with FIBA | Sports Destination Management

Wilson Partners with FIBA

Jun 15, 2015

Wilson Sporting Goods Co., and FIBA, the International Basketball Federation, have entered into a four-year agreement for FIBA 3x3. As part of the agreement Wilson will provide the Official Game Ball for all FIBA 3x3 Competitions through 2018.

Wilson will supply FIBA with a new basketball designed and engineered by its Wilson Labs innovation team that responds to the speed of the game and enhances shooting, ball handling and grip for players.

"3x3 is a truly exciting game that is open and accessible to anyone who enjoys basketball. We are excited to extend our expertise and experience in basketball into a discipline being played by millions around the world," said Alan Davenport, global commercial director of Wilson Basketball. "We look forward to combining our technology and FIBA's leadership to make the game even more dynamic to play and watch."

"Wilson is an ideal partner for us as we look to support the tremendous growth of 3x3 basketball on the international stage and into Olympic contention," said FIBA 3x3 Director Alex Sanchez. "Continually improving the game experience for our players, who live and play all around the world, is important. We want to give them the most advanced technology available so their game can reach new heights. Wilson has an innovative approach that will open a new era in how 3x3 basketball is experienced."

The Wilson Labs innovation team and FIBA 3x3 collaborated to construct a new and state-of-the-art game ball that would enhance player performance on the court. The new Official FIBA 3x3 Game Ball is now the same size as an intermediate basketball, also known as a size 6 basketball. However, it weighs as much as an official game basketball, known as a size 7.

The smaller circumference of the game ball offers improved ball handling for players of any size and at any skill level. The smaller ball is also better suited to the quick pace and fast scoring action of a 3x3 game. The heavier weight of the ball maintains the level of effort a player needs to shoot (as a player would need with a traditional basketball) and is expected to be less affected by the wind, which is a common factor on outdoor courts.

The new Wilson Official FIBA 3x3 Game Ball also features the Company's patented Wave Triple Threat Technology for superior control. This patented technology places 24 additional channels, or grooves, on the ball which allows for better grip and ball handing on all types of courts and court conditions. Additionally, the ball showcases a vibrant FIBA 3x3 graphic design in bold blue and yellow to reflect the sun and sky -- the outdoor conditions in which 3x3 is traditionally played.

ABOUT FIBA 3X3: Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world's number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court.

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefitted from the launch of a yearly city-based FIBA 3x3 World Tour (www.fiba.com/3x3worldtour) and national-team world championships.

For further information about 3x3, visit fiba.com/3x3, twitter.com/3x3planet and youtube.com/user/3x3planet or contact 3x3@fiba.com.

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