“Sam is a skilled sales professional with almost 15 years of experience in group sales,” said Tom Caradonio, executive director of the CVB. “He has a proven track record of creating new business, nurturing it for the long term and growing. We’re happy to have him aboard and excited to see the impact he will make.”
Pollack joined the CVB in June and was previously the sales manager at the Westin Lake Mary, where he worked closely with the Seminole County CVB, Sports & Florida Association, Conference Direct, HPS and HelmsBriscoe to increase group bookings. He was also global accounts manager at HelmsBriscoe for three years prior, continually increased his yearly bookings and achieved a 90 percent closing ratio on new business.
About the Daytona Beach Area: The Halifax Area Advertising Authority, dba Daytona Beach Area CVB, is an 11-member board appointed by members of the Volusia County Council who oversee the spending of bed-tax funds to market the Daytona Beach area to leisure and business travelers. The Daytona Beach area encompasses Daytona Beach, Daytona Beach Shores, Holly Hill, Ormond Beach, Ormond-By-The-Sea, Ponce Inlet, South Daytona and Wilbur-By-The-Sea. The Daytona Beach Area CVB works with area tourism and hospitality-related businesses, nonprofit organizations, and event promoters, to represent the area to potential travelers, tour operators, travel agents, meeting planners and travel media. For destination information, visit www.DaytonaBeach.com.