Marketing & Sponsorships

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Wattie Becomes California Triathlon's Official Apparel Provider

23 Nov, 2020


California Triathlon has partnered with Wattie Ink, a leader in high-performance endurance sports apparel, to outfit 5,000 California Triathlon members and the participants in the Cal Tri Events Race Series.

Cal Tri Events recently expanded to become ‘the US’s largest national short-course triathlon series’ covering the top 20 US markets.

Wattie Ink will supply the official California Triathlon race suits and custom branded triathlon apparel through the end of 2022. The deal also includes consumer merchandise offerings available to buy at each California Triathlon event in the series.

‘The partnership was created in service of California Triathlon’s mission to make triathlon safe, affordable and accessible. And it will be a significant platform for Wattie Ink. to extend its ‘Make Your Statement’ ethos to new and aspiring triathletes alike.’

“It’s very exciting to have Wattie Ink partnering with us as our Official Apparel Partner,” said Thom Richmond, California Triathlon’s Founder. “This brand’s DNA is in triathlon and its ethos is so perfectly in tune with our values and desire to excite and inspire triathletes and soon-to-be triathletes to reach, grow and achieve.

“Triathlon is truly addicting and enriching for athlete. We see this at our events throughout the season and we think Wattie Ink’s presence only bolsters this sensation.”

 Founded 10 years ago by pro athletes Heather Jackson and Sean Watkins, Wattie Ink was created with a ‘mission to inspire and amplify personal expression as athletes make their statements in the world through racing.’

Wattie Ink has a loud presence in the sport. World class athletes such as Rachel McBride, Joe Gambles, Sarah Piampiano, Andy Potts, Jen Annett, Amy VanTassel, Chris Bagg, Josh Amberger, Cody Beals, and Sam Appleton have all chosen to train and make their statements in Wattie Ink’s gear, which features innovative fabric and technology to enhance the performance of both professional and amateur athletes alike.

“We’re stoked to be the Official Apparel Partner of California Triathlon,” said Sean Watkins, Wattie Ink founder.

“Their organization inspires a legion of global athletes and offers them incredible venues to make their statements. So it’s fitting that Wattie Ink – a leading triathlon brand with a global reputation for creating excitement in the sport – will be engaged to outfit and inspire these athletes.

“We have a powerful presence in triathlon and we’re looking forward to sharing our leading innovative endurance and apparel gear with California Triathlon athletes.”

www.californiatriathlon.org
www.wattieink.com

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