NJCAA Sports Properties, the multimedia rights holder of the National Junior College Athletic Association (NJCAA), announced today an agreement with Varsity Monitor, LLC, the nationwide leader in social media monitoring for the athletics industry.
Headquartered in New Jersey, Varsity Monitor offers services to college athletic departments to effectively manage and monitor their teams, student-athletes and overall brand in the growing digital space of social media.
“We are excited to work with the NJCAA to help their athletes achieve their athletic, academic and career pursuits,” said Sam Carnahan, Managing Director of Varsity Monitor. “As recruiters, scouts and employers evaluate a person’s character on social media, Varsity Monitor and the NJCAA are working together to ensure no future opportunity is lost due to misuse of social media while helping all colleges, coaches and student-athletes understand the best and most productive ways to leverage social media."
Under the terms of the agreement, special service packages will be made available to NJCAA member colleges.
“Social media is a powerful tool in today’s society,” said NJCAA Executive Director Mary Ellen Leicht. “We want to make sure our member colleges have the ability to implement effective strategies to assist administrators, coaches and student-athletes on the benefits and pitfalls of social media.”
About the NJCAA: Since 1938 the National Junior College Athletic Association (NJCAA) has been the governing body of two-year college athletics, offering athletic and academic opportunities to college students. The NJCAA is the second largest national intercollegiate athletic organization in the United States with over 500 member schools in 43 states. Each year nearly 60,000 student-athletes compete in one of 28 different sports and the organization sponsors 48 national championship events and nine football bowl games. NJCAA Headquarters has been located in Colorado Springs, Colo., since 1985. For more information visit www.njcaa.org.
About Varsity Monitor, LLC: Varsity Monitor is the leading provider of social media monitoring solutions for the athletics industry since 2011. With services for compliance, brand protection, recruiting and marketing while working with blue chip athletic clients, we are the trusted and proven social media partner for coaches and administrators nationwide. Contact www.varsitymonitor.com.