The United Soccer League announced today it has entered a partnership with Valhalla Tickets, which becomes the Official Secondary Ticketing Supplier for all USL properties. Valhalla Tickets becomes the newest member of the USL’s Preferred Supplier Program, which has grown rapidly alongside the organization to provide high-caliber products and services to its leagues and clubs over the past 18 months.
Established in 2010, Valhalla Tickets is driven to provide its customers with great experiences at any sporting or entertainment event in the world. Based in Toledo, Ohio, Valhalla Tickets partners with clubs to manage the secondary ticketing market, protect their brand values, control inventory in the marketplace, and collect consumer data. Valhalla Tickets has developed partnerships with more than 200 organizations and teams in both the United States and the rest of the world and is continuously looking to expand its partnership portfolio.
“We’re thrilled to bring on Valhalla Tickets as the newest member of the Preferred Supplier Program,” said USL Chief Operating Officer Justin Papadakis. “As attendance trends upward across our leagues, it’s of utmost importance to have the right platforms in place for fans to secure tickets to USL games.”
“We are excited to be partnering with the largest sports league in North America,” said Valhalla Tickets Head of Business Development, Matt Dewire. “In combination with its rapidly growing fanbase and great organizations, we hope to be part of the league’s future growth for years to come.”
Through its Preferred Supplier Program, the USL connects suppliers with new franchise owners and existing USL clubs in order to deliver the best possible experience for fans across North America. Preferred suppliers are “Best in Class” companies that provide services and products to professional franchises and stadium developers and must meet the USL’s strict quality standards. The USL is currently in discussions with suppliers that support stadium development, as well as the buildout of team front offices and operations.
About USL: The United Soccer League (USL) is the largest professional soccer organization in North America, possessing nearly a decade of experience in bringing the world’s game to communities across the United States and Canada. Overseeing The USL Championship, USL League One, and USL League Two, the organization is built on a proven and recognized model in international football and counts more than 100 clubs in its membership.
Based in Tampa, Florida, the USL has grown over the past decade into a model organization with strong corporate partnerships, stable organizational leadership, and a dedicated staff that provides outstanding support to member clubs and outside partners. Sanctioned by the U.S. Soccer Federation and Canadian Soccer Association, the USL is #UnitedForSoccer, moving the game forward in the United States and Canada.