USL to Partner with WSC Sports for AI-Powered Video Content | Sports Destination Management

USL to Partner with WSC Sports for AI-Powered Video Content

Jul 23, 2018

The United Soccer League (USL) announced a partnership with WSC Sports, the leader in AI powered sports video content, to harness WSC’s technology platform to automate and simplify USL’s video creation capabilities.

Via WSC’s machine learning technology, USL can create automated video highlights for more than 500 games of the regular USL season and playoff games, allowing for easily customizable highlights packages and individual player highlight reels. This places the USL on the same level as other WSC Sports clients that include the National Basketball Association, FIBA, Turner Sports and Cricket Australia.

The USL first began working with WSC in 2017 prior to the USL Cup Playoffs to take advantage of the USL’s growing in-market television accessibility for clubs – of which 22 across the league now have local television packages – and visual presentation of the USL across all platforms, including its national broadcast partnership with ESPN. Since then, the USL has been able to leverage WSC’s offering that connects video, audio and data to capture video of every key moment from a USL game. This includes capturing goals and saves to moments that might be more difficult to pin down such as key passes. For example, a contest like Nashville SC’s 2-0 victory against Louisville City FC on May 13 contained 348 separate primary clips, and additional replays of the game’s 35 most important moments, providing a massive database for the league and teams to easily create video content.

“Our partnership with WSC is a groundbreaking digital initiative for us. It allows the league and USL clubs to create an almost unlimited opportunity to engage their fans and grow their brands through video,” said Vincent Wiskowski, the USL’s Director of Digital Projects & Emerging Technology. “We are leveraging Artificial Intelligence to convert our games into thousands of videos that clubs can use to drive fan engagement and generate sponsorship in real time across a vast network of social and digital accounts.”

“WSC’s technology not only provides sports leagues and teams with ‘search engine capabilities’ to find every play according to its metadata, but also enables brands to create any type of video compilation you can think of,” said Shaka Arnon, WSC Sports’ head of US operations. “The USL and our other clients can transform their digital content strategy and shift from being able to create a relatively small amount of video content aimed at the general public, to directly targeting their fans’ preferences, according to their location, their social following, etc.”

“We are opening up the floodgates with how our clubs can create customizable video that suits their fans interests. Whether it’s Didier Drogba’s free kick against Tulsa Roughnecks FC that went viral recently, or a highlight reel of their center back’s performance each month, there is an audience for each of those, and we are tapping into that.”  said Wiskowski. “By the time a player checks his phone after a game we can have a custom video of their best plays ready for them to share on their social accounts. This allows us to scale our video creation and distribution, helping us grow the USL fan base.”

The partnership between the USL and WSC Sports has added benefits for the clubs that utilize the service beyond front-facing digital platforms, too. In terms of player development, scouting and potential offseason recruitment, team coaching staffs and front offices now have access to a database that can create customized highlight reels of individual player or team actions that can be used instructionally in film sessions or to look at potential new additions when the offseason arrives.

“Many of our clubs already use video technology to break down game film for scouting purposes, or to try and help players improve their games,” said Gordon Bengtson, the USL’s Vice President of Competition & Technical Development. “Having a tool like WSC Sports on hand can simplify the process of picking out key areas for advance scouting, streamlining the process for clubs and increasing potential preparation time during a schedule that has busy stretches throughout the season."

About USL: The USL is one of the most prominent Division II professional soccer leagues in the world, reaching a population of more than 84 million people to fuel the growth of professional soccer across North America. Headquartered in Tampa, Florida, the USL provides unparalleled club support with a growing team of more than 50 professionals across 17 departments, ranging from operations to marketing, communications and sponsorship.

The USL has a national media partnership with ESPN and operates USL Productions, which includes a state-of-the-art facility that will produce and distribute more than 500 league matches and more than 1,000 hours of original content to national partners, local affiliates, the USL’s Match Center and international markets over the 2018 season.

About WSC Sports: WSC Sports' technology generates personalized videos for every platform and every sports fan - automatically and in real-time. Using AI and Machine Learning, WSC’s platform analyzes live sports broadcasts, identifies each and every event that occurs in the game, creates customized short-form video content and publishes to any digital destination. This enables partners to instantly generate and distribute professionally edited clips and videos at a large scale, to engage their audience and maximize video monetization opportunities. WSC’s platform is being used by media rights owners such as Turner Sports, Perform Group, as well as leagues, including NBA (Link 1Link 2), Cricket Australia, WSL, FIBA and others.

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