Marketing & Sponsorships

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USBC Announces Multi-Year Sponsorship of PBA Tour

4 Jan, 2016


The United States Bowling Congress has signed on as a major sponsor of the Professional Bowlers Association through 2018. As part of the agreement, USBC will run commercials showcasing its Future for the Sport campaign throughout the PBA Tour telecast season.

"USBC is one of the PBA Tour's most significant financial sponsors and we greatly appreciate its partnership," PBA Commissioner Tom Clark said. "Having USBC as a strong national governing body in solid support of professional bowling certainly builds and protects the future for the sport." 

The agreement includes showcasing the USBC Masters as part of the PBA Tour schedule through 2018. The 2016 USBC Masters will be conducted at Woodland Bowl in Indianapolis Feb. 7-14. The 2017 USBC Masters will be held in Las Vegas.

"USBC is proud to support the PBA financially and through the addition of the USBC Masters to the PBA Tour schedule," USBC Executive Director Chad Murphy said. "The PBA Tour provides the best exposure in the world for our sport and the PBA players are the example for the next generation. We want to send a clear message that USBC supports PBA players and looks for the players to in turn support a future for the sport."

Visit BOWL.com/Masters for more information about the USBC Masters.

United States Bowling Congress: The United States Bowling Congress serves as the national governing body of bowling as recognized by the United States Olympic Committee (USOC). USBC conducts championship events nationwide including the largest participation sporting events in the world - the USBC Open and Women's Championships - and professional events such as the USBC Masters and USBC Queens. 
 
Founded in 1895, today USBC and its 2,500 state and local associations proudly serve more than a million members. USBC is headquartered in Arlington, Texas, working toward a future for the sport. The online home for USBC is BOWL.com.

About the PBA: The Professional Bowlers Association (PBA) is an organization of more than 3,200 of the best bowlers from 27 countries who compete in PBA Tour, PBA International Tour, PBA Regional and PBA50 Tour events. The PBA is in its 55th consecutive year of nationally-televised competition, reaching more than one million American households and thousands more around the world who watch PBA activities on Xtra Frame, the PBA's exclusive online bowling channel. PBA sponsors include Barbasol, Brunswick, Ebonite International, GEICO, Jack Link's, Hotelplanner.com, MOTIV, Storm Products and the United States Bowling Congress, among others. For more information, log on to www.pba.com.

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