USA Triathlon Renews Partnerships with Three Esssential Sponsors | Sports Destination Management

USA Triathlon Renews Partnerships with Three Esssential Sponsors

Feb 24, 2014
Multi-year Agreements with Triathlete Magazine, FuelBelt, Normatec and Avis Budget Group Benefit USA Triathlon Members and Programming

USA Triathlon announced renewed multi-year partnerships with four existing sponsors - Competitor Group, FuelBelt, NormaTec and Avis Budget Group. The partnerships will directly benefit USA Triathlon members and programs alike.

Triathlete will serve as an Official Silver-Level Sponsor and Media Partner through December 2015. Through the agreement, USA Triathlon annual members can receive a discount on a subscription to Triathlete Magazine. Participants at USA Triathlon-owned National Championship events may also receive the publication in their goodie bags. Additionally, USA Triathlon members can participate in sprint- and Olympic-distance races across the country at the national TriRock series, owned by Triathlete parent company Competitor Group.

As an Official Bronze-Level Sponsor and the Official Hydration Belt of USA Triathlon, FuelBelt will provide a 30 percent discount to USA Triathlon annual members through 2016. FuelBelt will also participate in membership promotions and giveaways at select National Championships each year. FuelBelt is a long-time leader in the hydration belt and accessory industry and has been a USA Triathlon partner for more than a decade.

NormaTec elevated its partnership to become the Official Recovery System of USA Triathlon and an Official Bronze-Level Sponsor through 2017. NormaTec Recovery Systems will be provided to the USA Triathlon and USA Paratriathlon National Team programs, as well as the VIP area at USA Triathlon's Age Group Nationals and Collegiate Nationals. Visit for more information.

Avis Budget Group returns as a Bronze-Level Sponsor through 2016, offering USA Triathlon annual members rental savings with Avis Car Rental and Budget Car Rental. Discounts are available for rentals at participating locations in the United States, Canada, Mexico and a number of other countries. The program also provides the brands with significant exposure through signage and giveaways at more than 3,000 different multisport events, ranging from grassroots amateur competitions to high-profile races nationwide.

About Competitor Group's Triathlon Platform: Owned and operated by Competitor Group, Triathlete is the world's No. 1 triathlon magazine and website. As the category leader for multisport athletes, Triathlete celebrates and captures the essence of the triathlon lifestyle. Triathlete is part of a larger triathlon platform which features the world-class TriRock Triathlon Series presented by REI. The TriRock Series started in 2010 in San Diego, the birthplace of triathlon, and has grown into one of the nation's premier multisport series. Taking place in seven cities across the U.S. in 2014, the series features Olympic- and sprint-distances with entertainment positioned along the race route. The platform also includes Events DC Nation's Triathlon To Benefit The Leukemia & Lymphoma Society, one of the most prestigious triathlons in the United States. For more information, please visit, or

About FuelBelt Inc.: FuelBelt Inc. is the world leader in hydration belts and accessories. Founded in 1997 by seven-time Ironman World Championship participant Vinu Malik, FuelBelt continues to evolve to serve the needs of athletes, from runners and cyclists to competitive triathletes, including Ironman world champions. FuelBelts have been used to break world records, personal bests, and have even been used at the Olympic world stage, where every effort and every second counts. For more information, please visit

About NormaTec: Speed healing, reduce muscle soreness and perform at your best with NormaTec. The NormaTec Recovery Systems utilize patented pneumatic compression with Sequential Pulse Technology to minimize swelling and improve circulation. The 2014 NormaTec MVP is 30 percent lighter than last year's model, with seven intensity levels from 30-100 mmHg and a turbo button for extra compression and time on a targeted zone. NormaTec Recovery Systems are designed to be lightweight, portable, durable, and include a world voltage capable power supply for recovery at home or on the road. NormaTec, Created by Scientists, Perfected by Athletes®.

About Avis Budget Group: Avis Budget Group Inc. is a leading global provider of vehicle rental services, both through its Avis and Budget brands, which have more than 10,000 rental locations in approximately 175 countries around the world, and through its Zipcar brand, which is the world's leading car sharing network, with more than 790,000 members. Avis Budget Group operates most of its car rental offices in North America, Europe and Australia directly, and operates primarily through licensees in other parts of the world. Avis Budget Group has approximately 29,000 employees and is headquartered in Parsippany, N.J. More information is available at

About USA Triathlon: Founded in 1982, USA Triathlon is proud to serve as the National Governing Body for triathlon - the fastest growing sport in the U.S. Olympic Movement - as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. USA Triathlon sanctions more than 4,300 races and connects with more than 550,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Summer Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).

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