USA Triathlon Renews Partnership with NormaTec | Sports Destination Management

USA Triathlon Renews Partnership with NormaTec

Oct 22, 2018

USA Triathlon announced it has renewed its strategic relationship with NormaTec, naming it as the organization’s exclusive recovery partner through 2021. NormaTec will continue to provide world-class recovery benefits to U.S. elite triathletes and high-performance coaches, while offering onsite recovery services at USA Triathlon-owned National Championship events. USA Triathlon has been working with NormaTec since 2012, utilizing its patented technology to help athletes stay in top form throughout rigorous training and races.

“NormaTec has been working closely with USA Triathlon for several years, and we are thrilled to extend this wonderful partnership,” said Gilad Jacobs, CEO of NormaTec. “With the intense training required to be competitive in this sport, it is no surprise that triathletes were among the earliest adopters of NormaTec’s athlete recovery technology. It is a great honor to continue the tradition of helping these incredible athletes push the boundaries of performance.”

“USA Triathlon is pleased to renew our partnership with NormaTec through 2021, enabling athletes of all abilities to experience the proven recovery benefits of the NormaTec system, ” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “Proper recovery is critical for any athlete to reach his or her full potential, and we are proud to align with a company that focuses entirely on this element of training.”

The NormaTec PULSE Series Recovery Systems use patented compression technology to help athletes recover quickly. A NormaTec recovery massage increases circulation to the limbs, reducing pain and soreness.

USA Triathlon National Team athletes and coaches will continue to have access to NormaTec’s technology as part of their daily training, and will enjoy exclusive discounts on NormaTec’s Recovery Systems.

Amateur athletes will also benefit from the technology by visiting the Recovery Zone presented by NormaTec at USA Triathlon’s four owned National Championships: Duathlon, Collegiate Club & High School, Youth & Junior and Age Group (sprint and Olympic-distance).

Attendees of this weekend’s USA Triathlon Age Group National Championships in Cleveland will be able to experience the benefits of the NormaTec recovery massage throughout race weekend.

In addition, USA Triathlon annual members can receive $100 off the purchase of a NormaTec Recovery System.

For more information about NormaTec, visit

About NormaTec: NormaTec Recovery Systems are cutting edge compression systems that enhance the body’s natural ability to recover. Using NormaTec’s full-length leg compression boots, arms, or hips before or after intense workouts rejuvenates muscles and reduces tightness and soreness. Invented by an MD, PhD and perfected by professional athletes, NormaTec recovery systems are the go-to equipment for the world’s best. For more information, visit

usa triathlon.pngAbout USA Triathlon: USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).

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