Marketing & Sponsorships

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USA Triathlon, Amp Human Form Partnership

2 Mar, 2020


 

USA Triathlon announced a three-year partnership with Amp Human, an industry-leading biotechnology company dedicated to helping athletes reach their maximum potential. Amp Human will support members of the U.S. National Team and Toyota U.S. Paratriathlon National Team, as well as age-group athletes, through its flagship product, PR Lotion. In addition, Amp Human will serve as the presenting sponsor of the National Challenge Competition, a virtual challenge for USA Triathlon clubs.

Education of athletes, coaches and the entire triathlon community will be a meaningful component of the partnership. PR Lotion is the world’s first and only bicarbonate sports lotion that allows bicarbonate — a natural electrolyte with more than 40 years of research supporting its performance and recovery benefits — to be absorbed through the skin. For triathletes, this means the ability to maximize training efforts, aid in recovery between training sessions and sustain high output in competition.

PR Lotion is permitted under U.S. Anti-Doping Agency (USADA) and World Anti-Doping Agency (WADA) regulations, as well as under the Informed-Choice and Informed-Sport programs.

“Amp Human’s PR Lotion is an extremely effective new product that is quickly gaining widespread adoption among the triathlon community,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “As the National Governing Body for the sport, we aim to continually maintain our position at the forefront of innovation and technology, and our partnership with Amp Human exemplifies that approach.”

“Amp Human’s mission to support individuals in groundbreaking athletic efforts, and what better partnership to do so than with the multidisciplinary sport of triathlon. We are thrilled to be an Official Partner of USA Triathlon in the lead-up to the Olympics and beyond,” said Naomi Clarkson, Amp Human Chief Growth Officer. “During training sessions and competitions, when approaching or at ‘threshold’ intensities, PR Lotion buffers acid to reduce fatigue and support higher training loads. It’s a perfect fit for a sport that entails demanding training across multiple disciplines, and we can’t wait to see what U.S. triathletes will achieve with us.”

As presenting sponsor of the National Challenge Competition (NCC), Amp Human will support participating clubs throughout by providing special offers to support their performance. The NCC is designed to get triathletes excited about off-season training at the club level, as USA Triathlon-certified clubs across the country go head-to-head to see who can log the most swim, bike and run training miles. The NCC will take place across three sessions from January to March.

Amp Human will also support U.S. amateur triathletes at key events throughout the year, including the Toyota USA Triathlon Age Group National Championships, the Duathlon National Championships, the Collegiate Club & High School National Championships and the second annual Legacy Triathlon. In addition, USA Triathlon members will receive exclusive offers on PR Lotion.

For more information about Amp Human and PR Lotion, visit amphuman.com.

About Amp Human - Based in Park City, UT, Amp Human's mission is to fundamentally raise human capacity by creating a trusted new category of products to help athletes of all types push their limits. Their flagship product, PR Lotion, is relied on by the world's best athletes to give their bodies more bicarb to neutralize acid in muscles which helps them push harder and recover faster. For more information visit Amp Human and follow on @AMPHUMAN.

About PR Lotion - PR lotion is the first and only lotion that utilizes sodium bicarbonate in a patent-pending absorption technology, which allows athletes to train harder and recover faster by neutralizing acid that builds up in the muscles. It is used by world class teams and athletes including the 2019 Superbowl teams, NBA all-stars and Stanley Cup Play-Off teams, as well as dedicated fitness and endurance enthusiasts who want to perform at their best. Initial studies using PR lotion have shown an 11% increase in lactate levels to help fuel muscles and a 53% decrease in Delayed Onset Muscle Soreness (DOMS). Every batch of PR Lotion is tested for banned substances under the Informed-Choice and Informed-Sport programs to provide the highest level of assurance that it is safe for athletes to use and permitted in sport.



About USA Triathlon - USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors – as well as the USA Triathlon Foundation – USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic & Paralympic Committee (USOPC).

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